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Web Optimizers

6 reasons why SEO fails, and how you can succeed at it

Have you ever watched in awe as a juggler effortlessly keeps multiple balls in the air? Dexterous and agile, he tosses them high, flicks them around, even does fancy stuff with them… and still, not one of them bounces on the ground! You come home and decide to try it. But even with two balls,...
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Google backs off on previously announced Allo privacy feature

When Allo was announced at Google’s I/O conference earlier this year, the messaging app was presented as a step forward for privacy. Alongside the end-to-end-encrypted Incognito Mode, the Allo team talked about bold new message retention practices, storing messages only transiently rather than indefinitely. But with the release of the app today, Google is backing...
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Vulnerability Patched in WordPress Theme That Allows Unrestricted Uploads

WordPress Update Resolves XSS, Path Traversal Vulnerabilities Developers with WordPress are strongly encouraging users of the content management system to update to the most recent version, 4.6.1, released on Wednesday. Read more…
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Act now: your chance to learn actionable SEO and SEM tactics ends soon. SMX East is next week!

SMX East kicks off in just a few days! Why settle for flat SEO and SEM performance? Get actionable SEO and SEM tactics and best practices in retargeting, AdWords scripts, backlinks, adaptable content and more. View the exceptional content in our agenda, then register for the ultimate search marketing conference today and pay only $1,895 for the total SMX experience. That’s $100...
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Google might launch AI-powered Allo messaging app this week

At its I/O conference in May, Google unveiled a ‘smart messaging app’ called Allo, which only requires your phone number to identify you. It looks like we won’t have to wait much longer to try it. According to expert tipster Evan Blass, Allo will launch on September 21. 9/21. https://t.co/8Ne6gj0NJS — Evan Blass (@evleaks) September...
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Terry and Clarence Low, Bits ‘N’ Bytes: WordPress updating critical for security, performance

Q I keep receiving updates from my WordPress website telling me the latest version is available. Do I have to update it? A For anyone who owns and operates a WordPress site, the mantra that is constantly hammered into us is “update, update, update.” Why? Simply put, the platform is constantly in a state of...
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Google Is the New King of App-Install Ads

Image source: Google. Continue Reading Below App-install ads have been one of the most successful products for Facebook (NASDAQ: FB) since the company introduced the ad units in October 2012. In April, the company announced that it’s been responsible for 2 billion app installs in those three-and-a-half years. But Google — the Alphabet (NASDAQ: GOOG)...
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Working with WordPress: Control your site support, prevent zombie apocalypse

Image: iStock Somewhere around September 30, 2016, I am expecting my own personal zombie apocalypse. Okay, fine. That might be a bit hyperbolic. But right around that day, I expect somewhere between 10,000 and 50,000 nonprofits to rise up in a rage and start chasing after me with pitchforks and torches. Yes, I know. I’m...
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SEO: Google Limits Keyword Data to Advertisers Only

Keywords and topics are central to contextual relevance, a primary ranking factor for search engines. In the wake of the changes to Google’s Keyword Planner, the natural search industry’s go-to research tool, many are left wondering where to turn for their keyword and topical research. Those who haven’t already been using multiple tools to deepen...
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Google Acquisition Apigee’s Revenue Climbs

Software company Apigee Corp. APIC 0.03 % , in the process of being bought by Alphabet Inc. GOOGL 0.22 % ’s Google, said its loss narrowed in the latest period, helped by climbing revenue as it added more customers. Apigee specializes in Application Programming Interfaces, or APIs-which serve as the conduit for automated communication between...
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