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Web Optimizers

Do you have the right local SEO tools for the job?

Part of the fun of being in the SEO space is that we get to play with a lot of crazy tech developed in the name of reverse-engineering Google’s algorithms. We all have our favorites — when I first started learning SEO, my fave was SEO Altar, a service that allowed you to make a ritual...
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Google made an iPhone app that turns Live Photos into amazing GIFs

My entire picture library is inside Google Photos, which for a long time made Apple’s Live Photos feature on my iPhone 6S Plus rather useless. Google didn’t support the format until March, so if I wanted to preserve them before then, it required converting each Live Photo to a GIF using a third-party app, saving it...
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Is your SEO data steering you wrong?

With the rise of SEO platforms and enterprise-level technology, we are drowning in a sea of SEO data, with a lot of information right at our fingertips. But are we really getting a true and accurate picture of our SEO performance? As marketers, we pore over data all the time — but in order to glean meaningful insights,...
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Google’s tentacles stretch into the EU as well as the US

Google can provide a lucrative career option for EU policy advisors, with the UK hosting the busiest revolving door, according to new research. The US-based Campaign for Accountability has identified at least 16 Googlers joining the taxpayer’s payroll, with 64 advisors taking the more lucrative path the other way by joining Google. Eric Schmidt was...
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Artificial intelligence is changing SEO faster than you think

By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry is changing because of it. In this article, I’ll take you through...
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Tony Fadell Steps Down Amid Tumult at Nest, a Google Acquisition

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WordPress Multisite Demystified

In this article, I’m going to cover a topic that doesn’t get a lot of love – WordPress multisite. I recently attended a session at a WordPress Meetup where the presenters shared their experiences with multisite. A special mention goes to Dee Teal (@thewebprincess) and James Bundey (@jamesbundey) who presented on this topic, which has...
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Who Should be on Your SEO and Content Marketing Team?

Apply now to be an Enterpreneur360â„¢  company and let us tell the world your success story. Get Started » Want to build your business without a million dollar marketing budget? Most small businesses do more than want that — they need to do it. If you want results without paying too much, two types of...
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Google teaches its self-driving cars to honk

Google’s self-driving cars may become a more familiar sight in the Detroit area as it opens a new test center.(Photo: Google) SAN FRANCISCO – Google’s self-driving cars are getting some attitude. Company engineers have been working on teaching their autonomous vehicles the subtle – and often obnoxious - art of honking, according to Google’s May self-driving...
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Your WordPress and Drupal installs are probably obsolete

Many of the UK’s biggest firms are running outdated versions of their Drupal and WordPress Content Management Systems (CMSes). Threat management company RiskIQ conducted research across the top 30 organisations in the UK (FTSE-30), looking specifically at WordPress and Drupal instances visible on the open web. At least three in 10 of the content management...
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