“In my day, there was no such thing as digital marketing. You studied Comp Sci, used QuarkXpress, made magazines, and you liked it!†I was recently asked by a colleague to present on “How to break into a career in SEO†to students in her college-level advertising course. As I planned my presentation, I actually found...Read More
Facebook, Twitter, Microsoft, and YouTube today agreed to European regulations that require them to review “the majority of” hateful online content within 24 hours of being notified — and to remove it, if necessary — as part of a new “code of conduct” aimed at combating hate speech and terrorist propaganda across the EU. The...Read More
Content marketing and link building are distinct marketing activities that can be used together. The terms “content marketing†and “link building†describe discrete marketing activities with distinct scope, strategies, and purposes. They are not the same thing. But that does not mean you cannot employ both in the same way that you might use email...Read More
Content marketing and link building are distinct marketing activities that can be used together. The terms “content marketing†and “link building†describe discrete marketing activities with distinct scope, strategies, and purposes. They are not the same thing. But that does not mean you cannot employ both in the same way that you might use email...Read More
PARIS Analysis of data seized by investigators in last week’s raid of Google’s (GOOGL.O) Paris headquarters could possibly take years, French financial prosecutor Eliane Houlette said on Sunday. Dozens of French police raided Google’s offices on Tuesday, escalating an investigation over suspected tax evasion. “We have collected a lot of computer data,” Houlette said in...Read More
As the name suggests, WordFence is a security plugin. Fairly basic in nature, it works by adding another layer of security, thus preventing people or bots who might try to hack into your website. It can even block bots by blocking the IP addresses they use to try to access your site. The plugin has...Read More
SEO is a long-term strategy. You have to work hard to develop a body of highly optimized content for readers, and then you have to make efforts off-site to prove the relevance and authority of your website to search engines. For the impatient marketer just starting out with their SEO strategy, the task can seem...Read More
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You might have heard the saying, “the money is in the listâ€. Your email list, to be exact. Email marketing is widely considered to be the most powerful form of marketing today, and there are plenty of stats to back it up. A big email subscriber base gives you a lot of power. You have...Read More
SEO: You’ve heard about it. You know what it is (search engine optimization), at least on some level. And you’ve probably been advised at some point to pursue it as a marketing strategy. But for some reason, you haven’t yet pulled the trigger. Related: Companies Will Spend $65 Billion on SEO in 2016, Much of it Will...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
