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Web Optimizers

Why did France raid Google Paris?

If you want to know why French authorities conducted a dramatic, early morning raid of Google’s Paris, France, offices, you need to look at Ireland. On Tuesday, French authorities sent in dozens of tax officials who searched Google’s offices at 8 Rue de Londres, Paris, for evidence of tax fraud. The surprise raid was conducted as...
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WP Engine launches first page-level performance tool intended for WordPress sites

WP Engine provides web hosting and services for sites based on the popular open-source publishing platform, WordPress. Today, the Austin, Texas-based company is releasing Page Performance, which it describes as “the first managed WordPress platform to offer a web page speed performance tool integrated into the user dashboard.” Its mission: monitor how long it takes...
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Why Content Creation Is Key to Good SEO and How to Execute

How can small businesses improve brand recognition? What actions grow an audience or foster customer loyalty? Accomplishing these goals requires having visibility online, or showing up high on a search engine page in response to a query. Search Engine Optimization (SEO) is a requisite digital marketing strategy for businesses of all sizes. SEO not only...
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Google is launching a new research project to see if computers can be truly creative

Google wants to put the art back in artificial intelligence. During the last session at Moogfest, a four-day music and technology festival, in Durham, North Carolina, Douglas Eck, a researcher on Google Brain, the company’s artificial-intelligence research project, outlined a new group that’s going to focus on figuring out if computers can truly create. The...
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WordPress Prepares Plugin Directory Redesign, Still Lacks Useful Information

Automattic, the driving force behind the WordPress platform, is preparing a new redesign for the WordPress.org site, and more specifically for its Plugin Directory, the site section where you can search and review all the platform’s plugins. Mark Uraine, designer at Automattic, posted prototypes for the upcoming redesign online during the past week. As Mark...
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Google still faces legal spat with SEO biz that claimed it was wiped from web

Analysis An attempt by Google to get a competition case against it thrown out on free speech grounds was itself thrown out this week. The case [PDF], e-ventures LLC vs Google, working its way through a Florida District Court, has received little attention so far. It’s noteworthy mainly because it’s the first time an SEO...
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Why Google’s fancy new AI assistant is just called ‘Google’

On Wednesday Google kicked off its I/O developer conference by unveiling a series of new artificial intelligence-powered products, including a messaging app with a virtual assistant and and a home speaker with a voice interface. Given what we’ve seen in the explosion of AI assistants and software bots from other companies, you’d expect Google to...
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Are you paying to keep your WordPress site up to date?

In an ABA Benchmark Study on Law Firm Website Costs, Legal marketer, Conrad Saam reports that “WordPress has become the de facto website platform for most commercial websites.” Saam’s right. WordPress for so many reasons has become of the software of record for publishing. Whether it’s a law firm website, a blog, or good portions...
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Companies Will Spend $65 Billion on SEO in 2016, Much of it Will Be Wasted

Do you know what snake oil is? It’s a term used to describe any product with questionable or unverifiable quality or benefit. If you read this Wikipedia article on the topic, you’ll see that real oil from snakes used to be prescribed as a cure for everything from small cuts on up to arthritis and...
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Google Home: A Voice-Activated Device That Already Knows You

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