Unless you take the bus in Silicon Valley, Google’s self-driving car technology hasn’t had much of an an impact on you. But a partnership with Fiat Chrysler Automobiles could help make the promise of cars that do not need drivers, and hopefully do not crash, a reality for everyone. Under a deal announced Tuesday, Google plans to integrate...Read More
Without a sufficient amount of link authority, Google isn’t going to give your site the time of day. If it seems that despite all your content marketing efforts, the needle just isn’t moving in the Google SERPs, then you’re probably making one of these five avoidable SEO mistakes: 1. Hustling for likes instead of links Your...Read More
It’s 9 a.m. on a Tuesday and one of Tom’s regular customers just called to let him know that the website is down. Jumping into action, Tom calls his hosting company only to find out that his website database has become corrupted thanks to the new plugin he added last week. Their advice? Restore his site...Read More
SEO is a popular online marketing strategy, and therefore, competitive, but I’m consistently amazed at how many business owners and marketers opt not to engage in an SEO strategy because of its perceived limitations or drawbacks. Related: Top 7 Things You Don’t Know About SEO One of the biggest misperceptions is that SEO is expensive, and...Read More
Most bloggers are building an email list, which is a great thing if you want to make money online with your blog, as email marketing is probably the most efficient way to do so. Mailchimp and Aweber are the most widely used services to manage email lists and send newsletters. While I’m using Mailchimp myself...Read More
While SEO (search engine optimization) is not rocket science or brain surgery, it certainly isn’t the easiest paradigm to understand, especially to someone who doesn’t have a background in the internet or technology. Whether it’s the way words sound (meta data optimization) or a particularly technical aspect of SEO (like schema markup), I tend to...Read More
Rick Osterloh is coming back to Google. The former president of Motorola, who left the Lenovo-led handset maker last month, has been hired by Google to run a new division to unify the company’s disparate hardware projects, Re/code has learned. A Google rep confirmed that Osterloh has joined the company as its newest Senior Vice President, running the...Read More
WordPress development has come a very long way in recent years when it comes to tooling. In the past, developing a WordPress website required some sort of MAMP/WAMP localhost setup and almost always, a rather painful headache. Maybe you’re even one of those developers who developed their website on a live environment – I was....Read More
Integrated marketing relies on being able to capitalize across channels and disciplines that were once, and often still are, perceived as unique “silos” in the marcom universe: Each discipline can do great work, yet typically mainly serves the goals of that department. PR and social media are about creating and spreading fame. Driving awareness and...Read More
Google is a big fan of the Federal Communications Commission’s plan to open up cable boxes so that any company can tap into TV streams and make a new interface for them. There’s just one little thing that’s bothering Google about the proposal: consumer privacy rules. It thinks the FCC is too concerned with them. Google...Read More
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