In the early 2000s I dabbled in making websites. It was a time in my life when I wasn’t doing as much after recovering from a surgery. I became engrossed with the fact that I could do something behind the scenes and see it come to life in a web browser. I peeled back the...Read More
With the new year just around the corner, let’s look at four major issues holding back businesses when it comes to SEO. Unless your organization can acknowledge and address these, you may not be prepared for success in 2016. 1. Your Marketing Can’t Be Integrated Without An SEO Strategy Sadly, many business leaders and “strategists†take the position that...Read More
Five years ago, the “Urs-quake†struck: A memo from Google SVP Urs Hölzle went out detailing how Google risked being left beyond on social, prompting the creation of Google Plus. Years, many millions of dollars and several tribulations later, one of the most beleaguered, storied products in Google’s history looked dead. In fact, Google shed...Read More
This article was sponsored by Beans. Thank you for supporting the sponsors who make SitePoint possible. If you develop websites and themes using WordPress, then you understand how much work it takes. Working from scratch makes you feel like you’re trying to reinvent the wheel, so many developers use frameworks to speed up the process....Read More
SEO is no magic bullet. You need to understand its key elements before entering into an SEO campaign. The marketing industry is all about ideas and strategies. The options to promote brands are so diverse it can often overwhelm entrepreneurs. Moreover, each of these marketing platforms has its own advantages when it comes to helping...Read More
No application escaped without a Shellshock attack in 2015, either, report finds. Content management systems were attacked three times more often than other Web applications — especially WordPress, which was hit 3.5 times more often, according to Imperva’s new Web Application Attacks Report. WordPress, the most popular CMS, has taken a beating this year, marred...Read More
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Seventy-five to go writes WordPress co-founder, Matt Mullenweg, referring to the W3Techs survey of the web which reports WordPress is now running  25% of all websites in the world. No other content management system (CMS) runs even 3% of websites. Some content management systems used  by law firms, including MoveableType/TypePad and Hubspot, are at less than .1% market share. It’s important to...Read More
For marketers, the promise of the web is data, and whoever owns the most (and best) data wins. Facebook and Twitter have been moving quickly to offer advertisers tools and targeting options that leverage first-party data, and Google is now aggressively following suit with its Customer Match abilities. These have been written about quite extensively...Read More
Google hopes to get permission to launch its Google Play mobile-app store in China. But even if it succeeds, there are three devastating words its executives might hear: “What is Google?†It’s been five years since Google pulled its search services and servers out of mainland China after cyberattacks against Gmail users and disagreements with...Read More
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