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Web Optimizers

My New Thoughts on Google Photos After Digging Around for a Week

Last week when Google Photos launched, I quickly tested it out and then wrote a post with my immediate initial reaction to the service. Much of my early disappointment centered around the fact that Google chose to limit the size of photos in the service to 16 megapixels. As a DSLR shooter this meant that...
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WordPress’s WooCommerce Acquisition Could Improve Support, Features

The announcement that WordPress’s parent company, Automattic, would purchase WooThemes and its widely used WooCommerce plugin could be good news for online sellers using the ecommerce platform. WooCommerce, which by some estimates powers more than 1 million ecommerce-enabled websites worldwide, is already tightly integrated with WordPress. But once it is part of Automattic proper, the...
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4 Things Most Leaders Don’t Understand About SEO

In an online business environment that’s heavily dependent on organic search, the lack of an effective search engine optimization (SEO) strategy is detrimental to your growth and profitability. In this column, we will look at three SEO facts that business leaders should know to achieve excellent results. Fact #1: SEO Is Not An Add-On, But A Build-In...
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Google Glass Business Chief Departs

Chris O’Neill, the business chief for Google Glass, is leaving the position after thirteen months. O’Neill was named head of global business operations at Google X, the company’s moonshot division, in May 2014, the same month Google hired design and marketing exec Ivy Ross as its maiden chief executive. O’Neill is staying at the company, he told Re/code. A Google...
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New WordPress Insights tool shows you the best time to post

WordPress is introducing more powerful analytics with a new tool called Insights. The main new feature is the ability to tell you what times and days your website is most popular, for example 9:00AM and Tuesdays. One neat tool for independent publishers is the Posting Activity visualization, a sort of calender infographic describing the days...
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How to Properly Allocate Resources In An SEO Campaign

Search engine optimization (SEO) is great in theory—if done properly, your business will be more likely to show up in higher search engine results pages, which will bring you more traffic, more potential customers, and hopefully, more conversions. The more money and effort you put into your campaign, the better results you’ll see, but there’s...
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Google Photos Reminder: Smile, It’s Free — You’re The Product!

At its I/O developer conference last week Google announced a big revamp of its cloud-based photo sharing and storage product, uncoupling it from the Google+ social network, where usage was inevitably constrained, and sending it winging its way onto the wider web and iOS as a standalone app. Its flagship associated announcement was that unlimited cloud storage on Google Photos is free...
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Priceless Words From the Founder of WordPress

If you’ve ever blogged, chances are you’ve used WordPress, the free and open-source content-management system used by more than 60 million websites. The project was co-founded by Matt Mullenweg and Mike Little and initially released in 2003 when Mullenweg was just 20 years old. Today, Mullenweg is founder and CEO of Automattic, a distributed company that...
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The Periodic Table Of SEO Success Factors: 2015 Edition Now Released

The latest version of Search Engine Land’s Periodic Table Of SEO Success Factors is now out. This is the third edition since we first launched our search engine optimization framework in 2011. Below, a rundown of what’s new and changed, as well as a reintroduction to the table. The Table’s Goal  Philosophy Our goal with...
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10 Tips for Keeping Your WordPress Site Secure

It seems like almost every week we see a new post by Matt Southern on a new WordPress site vulnerability or exploit. This is for good reason as WordPress accounts for over 23% of all of the websites on the internet, and that number is steadily growing. Due to how many websites use the WordPress...
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