The art and science of search engine optimization (SEO) changed dramatically in recent years, thanks in no small part to big Google algorithm tweaks, including the recent mobile friendly update. Just as important as mobile, however, is voice. Professionals who practice SEO must prepare for a future in which queries come from voice input on...Read More
Google wants schools to use its products, but more than that, it wants to ensure they use them in the right way. Which is why today, the search giant kicked off an international web conference called Education on Air, which will convene some 43,000 educators from 12 different countries over the course of the next...Read More
WordPress vulnerability affects millions of sites (Image: Ingvar Bjork/stock image) Avid readers of ZDNet have noticed that we ran a number of articles in recent weeks and months about security issues found in the popular WordPress CMS and blogging platform. Even the FBI issued a warning about WordPress sites being vulnerable to hacking by ISIS....Read More
SEOs have long wondered how blog posts from Bufferapp consistently topped search engines and attracted huge audiences for free… until their content team drew back the curtains and revealed what went on behind the scenes. Their SEO wasn’t just about traffic, conversions and revenue. Like every smart and successful marketing team, their success was based...Read More
Adam Berry—Getty Images The Google logo is seen inside the company’s offices on March 23, 2015 in Berlin, Germany. It’s investing $150 million in diversity initiatives this year Google looks to be getting serious about increasing the diversity of its workforce. The company told USA Today this week that it’s planning to invest $150 million...Read More
Millions of websites running WordPress are at risk of hijacking attacks thanks to a vulnerability that is actively being exploited in the wild and is present in the default installation of the widely used content management system, security researchers warned Wednesday. The cross-site scripting (XSS) vulnerability resides in genericons, a package that’s part of a...Read More
While it is certainly useful to review organic keyword data in Google Webmaster Tools, it’s not a patch on the level of insightful detail once achievable in Google Analytics back in the days before Google’s move to 100% secure search (a.k.a. “not providedâ€). I’ve written about the importance of replacing this data before, but given the feedback...Read More
When time-management startup Timeful launched its iOS app last July, it faced a basic challenge. Its app uses artificial intelligence to help busy folks find the time to keep on top of important matters in their professional and personal lives. But no matter how effectively it did so, convincing people to dump the apps they...Read More
Enonic wanted to change. And change quickly. Kinda like its customers — those charged with delivering digital brand messages every day. “Our idea was to build portal technology,†said Thomas Sigdestad, co-founder and CTO for the Oslo, Norway-based provider that launched in 2000. “But around 2010 we concluded that we had to make some big...Read More
Link building has been a subject of controversy for the past few months, as comments from Google’s own John Mueller and evidence from the latest round of the Penguin update have called into question the overall legitimacy of link building as an SEO strategy. Up until recently, link building was considered to be indispensable to...Read More
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