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Web Optimizers

Eli King on big phone screens, WordPress and why Exchange is her favorite …

Inman is interviewing real estate professionals in every area of the field to talk about technology use. Here’s Eli King, an online specialist at Roohan Realty. Is your phone an iPhone, Android, Windows Phone? What model? Why? Android Samsung Galaxy Note 2 (I’m not due for my upgrade until July). I got it a year and...
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A Content Marketer’s Guide To SEO: A Checklist

It’s 2015 and by now you’ve been told, again and again, the importance of developing valuable content to increase your visibility in search. It’s time to cut through the noise and step up with some advice you can actually use to generate results from content development. The checklist below is intended for marketers to use...
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Here’s Why Google’s Stock Price Is Rising

Image via ChameleonsEye / Shutterstock.com Google (Nasdaq: GOOG) is getting a bump in the stock market on Monday, likely in reaction to the big news announcements it’s made at Mobile World Congress in Barcelona. The Google stock price was up about 2 percent, to $569.74, as of mid-afternoon Monday. Update: Shares in Google closed up 2.3 percent...
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Our Director of Engineering on the New WIRED.com

Today, we’re proud and excited to launch the completely revamped WIRED.com. It’s been a while since our last redesign—8 years, we sheepishly admit—so this overhaul of our site is long overdue. But this gave us the time to build a smarter, more beautiful website that looks to the future as much as our reporting does....
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Should You Customize Your #SEO Strategy For Specific Niches?

Most people would acknowledge that the contents of your site will play a major role in determining your SEO strategy. Few marketers or SEOs would argue the strategy for a large news-oriented publishing site versus a large e-commerce site versus a small SaaS site will be distinctly different, with varying level of emphasis on technical issues,...
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Google’s new building proposal reflects its DNA

If you’re striving to make sense of Google’s plans for its new north-of-Bayshore office space — call it the Greenhouse Complex — pay attention first to the company’s DNA, its history and its competition. They’ll tell you volumes about what Google is trying to achieve. The design by architects Bjarke Ingels and Thomas Heatherwick is...
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How Google’s Silence Helped Net Neutrality Win

Federal Communication Commission (FCC) Chairman Tom Wheeler, center, joins hands with FCC Commissioners Mignon Clyburn, left, and Jessica Rosenworcel, before the start of their open hearing in Washington, DC, on Thursday, Feb. 26, 2015. Pablo Martinez Monsivais/AP Before the FCC voted today to adopt new rules that will make it easier for the agency to...
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P0wned plug-in puts a million WordPress sites at risk of attack

Up to a million WordPress websites could be open to full compromise through a vulnerability in the WP-Slimstat plug-in, security bod Marc-Alexandre Montpas says. The weak key flaw can expose admin credentials; bad news for the folks who’ve downloaded the plug-in 1.3 million times. A patched version of the plug-in has been released. While WordPress...
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7 SEO strategies to implement in 2015

Search Engine Optimization (SEO) sounds a bit like rocket science. With the right combo of this widget and that module, add in time, subtract theory and maybe the equation will produce a solution better than the last. Like most technology, what was applied last year in online marketing efforts may already be outdated. Those tactics...
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