Just the name is intimidating to some people: Google Analytics. It might help to know that analytics is the name for the branch of mathematics dedicated to analyzing data, and is generally used to tease out meaningful patterns that can be used to generate statistics and make predictions about future trends. That said, you don’t...Read More
Want to participate in a short research study? Help shape the future of investing tools and you could win a $250 gift card! Today we’ll look at President Energy Plc (LON:PPC) and reflect on its potential as an investment. In particular, we’ll consider its Return On Capital Employed (ROCE), as that can give us insight...Read More
“Time’s Up,” Charlie Wollberg March 1, 2018; Reuters Technology News Thousands of nonprofits all over the country have been racing to meet a deadline set by Google’s AdWords Ad Grant program in December. Many may not demonstrate the necessary five-percent click-through rate over two consecutive months. Doing so means making sure your nonprofit perfects the...Read More
A web publisher asked Google’s John Mueller for feedback about the top 3 SEO factors Martin Splitt discussed in the first SEO Mythbusters video. Ranking Factors Vary by Query The reasons Google ranks a page is in my opinion particular to the search query and the intent behind it. Some phrases have multiple meanings, which...Read More
Presented with Google Analytics’ rich data, it’s easy for marketers to get overwhelmed or distracted. There’s a fine line, after all, between simply collecting dots and actually connecting them. Google Analytics can grant tremendous insight into customer behavior. But extracting that information is impossible unless you know what to look for. Measurement is the first...Read More
ATHENS (Reuters) – Greece’s electricity utility PPC has pushed back by more than a month a deadline for binding bids for three coal-fired power plants it is selling under a post-bailout agreement, it said on Monday. PPC, which is 51 percent owned by the state, had set a May 28 deadline for six investors that...Read More
You’re probably aware that Google keeps tabs on what you’re up to on its devices, apps, and services—but you might not realize just how far its tracking reach extends, into the places you go, the purchases you make, and much more. It’s an extensive set of data, but you can take more control over what...Read More
Digital marketing skills are critical, not only to those actually working in the field, but also to entrepreneurs. Even if you’re past your very early startup days, and have a defined marketing team, the most successful founders have a working knowledge of each aspect of the business, and can provide knowledgeable oversight of digital marketing...Read More
John Mueller from Google posted on Twitter that he will be creating more QA videos around SEO and webmaster related questions with Google search. He said you can submit your not site-specific questions to him via Twitter using the hashtag #AskGoogleWebmasters. Submit those questions there and he will compile them and answer what he can...Read More
In B2B, the lead generation form is an important gateway between your site and the visitor. Learn how Google Tag Manager can help in B2B Sales. Stop killing your customers! Think of a scenario where you’ve built a bridge to have a cohort of voyagers cross-over a deep chasm over to the Promised Land. The...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
