John Mueller from Google posted on Twitter that he will be creating more QA videos around SEO and webmaster related questions with Google search. He said you can submit your not site-specific questions to him via Twitter using the hashtag #AskGoogleWebmasters. Submit those questions there and he will compile them and answer what he can...Read More
In B2B, the lead generation form is an important gateway between your site and the visitor. Learn how Google Tag Manager can help in B2B Sales. Stop killing your customers! Think of a scenario where you’ve built a bridge to have a cohort of voyagers cross-over a deep chasm over to the Promised Land. The...Read More
Public Power Corporation and Piraeus Bank helped the benchmark of the Greek bourse recover on Friday, which sufficed to swing the weekly losses into gains. However, turnover reverted to low levels as the market clearly is in anticipation of the election results, not only in Greece but also in the rest of the European Union....Read More
Reporting data for Google Ads and AdSense is currently delayed as a result of a bug discovered on April 30. Google confirmed the bug is delaying data reporting for April 30, May 1, and May 2. “On May 1, at approximately 5pm PST, a bug caused Google Ads reporting for April 30 and May 1...Read More
Evolving consumer expectations driven by the breakneck speed of technological advancements are pushing marketing teams to the brink. Companies of all sizes strive to become “data-driven,” but few are doing so successfully – in fact, 72% of C-level technology and business leaders with some of the world’s largest brands recently reported that they have not...Read More
Marketing attribution is the process of identifying sources or channels that led to a desired outcome, such as a sale or a subscription. Attribution can become complicated when multiple channels contribute. For example, a consumer may first click a link on Facebook to view a product on an ecommerce site. She could revisit that product...Read More
Starting today, you can now order food directly from Google Search, Google Maps, or Google Assistant. The functionality works using partnerships with existing delivery companies like DoorDash, Postmates, and ChowNow, and means you can order from any of them without having to downloading an additional app, or even visiting their website. In Google Search and...Read More
You’ve created a product or service and now want to get it to the masses as quickly as possible. But which marketing channels should you invest in? Related: How Content Marketing Can Help Your Company Do More For Less Online marketing expert Neil Patel came up with some possible answers by studying 208 companies’ marketing efforts; he found that...Read More
The polite term is “over-optimization.” But depending on the intention and extent, the blunt term is “spam.” Either way, it’s a slippery slope to getting into the search engines’ bad graces. How do you know if your content is over-optimized? When your site is flagged for a manual penalty. Google tells you via a message...Read More
Add to favorites “One of our strategic goals is to deliver rich, on-demand business insights through big data.” Google and Informatica are deepening their partnership to extend functions enabling support for cloud data warehouse management and analytics on marketing data lakes. Informatica is expanding its offering on Google’s cloud platform to include enhanced Google BigQuery...Read More
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