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Web Optimizers

Searcher Personas: A Case for User-Centric SEO

It wasn’t so long ago that, when educating the uninitiated on the SEO process from the bottom up, we would explain that keywords are foundational to SEO – start with your keywords and work up from there. Lately, we’ve seen some very fascinating (though not unexpected) developments from Google that give users ever more control...
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Google Shoots Itself In The Foot. Again

Image by None via CrunchBase Google Google just can’t help itself. A couple of weeks ago I wrote about the epic fail of one Google spokesperson who singlehandedly cast doubt about Google’s commitment to its cloud platform. This time it’s another loose cannon in the form of Google CIO Ben Fried. Fried gave an interesting...
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4 Popular WordPress Ecommerce Platforms

Most products for sale online are straightforward, with variations mainly in colors and sizes. WordPress ecommerce plugins can be an easy, inexpensive way to sell these items. If you already have a WordPress website, or plan to build one, here are four popular WordPress ecommerce plugins. WooCommerce Number of themes on ThemeForest: 123 Number of...
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Yang Beats Seo in Playoff to Win KEB HanaBank

Amy Yang birdied the first playoff hole on Sunday to beat South Korean compatriot Hee Kyung Seo and win the KEB HanaBank Championship for her first career title. Michelle Wie, who started the final round tied for 22nd, surged up the leaderboard with six birdies for the day’s lowest score of 66. Wie finished tied...
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Google Stock Scales $1000 a Share

Early Friday, Google’s share price jumped above that price for the first time, marking another milestone in its remarkable ascent from $85 in its public offering in 2004. The shares jumped by 13 percent after a better-than-expected earnings release late Thursday. It was the first time in several quarters that Google, which for years exceeded...
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7 Ways to Quickly Increase WordPress Speed

Everybody seems to be in a hurry these days, and online loading times matter. Studies show that speedy WordPress websites perform better in terms of: Conversions Usability SEO (search engines really appreciate speed) Likeability Time People Spend Browsing Now, let’s take a look at how to quickly increase the speed of your WordPress website! 1....
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3 Key Ways B2B SEO Impacts Demand Generation Efforts

Pardot recently announced the launch of their 2013 State of Demand Generation Report, surveying 400 B2B buyers and 138 B2B companies to get insight into their demand generation habits and best practices. As the concept of demand generation takes greater hold in online marketing discussions, here are critical points B2B SEO professionals need to consider,...
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Google will update Chrome for Windows XP through 2015, beyond Microsoft’s …

Microsoft may be ending Windows XP support in just six months, but Google wants to breath just a little more life into the old OS. Google announced today that it’ll be continuing support for Chrome on Windows XP through at least April 2015 — a full year after Microsoft stops issuing security patches on XP. As Google...
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What 3 Big Google Updates Mean for Your SEO Strategy

CIO — In recent months, Google has made three significant changes to its offerings. Each has both minor and major implications for search engine optimization (SEO) and online marketing. Google remains by far the dominant search engine, with 67 percent of the overall market, according to comScore. Whenever it revises, gets rid of, adds to...
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How to Opt Out of Google Policy That Displays Your Photo Beside Ads

The day after Facebook announced that it was removing a privacy option that would make all of its users searchable, Google made its own announcement for adding an option called “Shared Endorsements.” The new option would display Google users’ names and profile pictures beside advertisements for businesses and products that they’ve endorsed with a review,...
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