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Web Optimizers

Google nabs Digg founder

Digg founder Kevin Rose (right) has joined Google to work on its social products. NEW YORK (CNNMoney) — One of Silicon Valley’s iconic entrepreneurs is going corporate. Google has scooped up Digg founder Kevin Rose and a number of his employees at Milk, the venture he created last year as a lab for experimenting with...
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Google Quizzed by France on Privacy Rules for Android, Cookies

Google Inc. (GOOG), the world’s largest Web-search provider, was questioned by France’s data protection authority to determine whether policies for mobile devices running its Android operating system and information collected using “cookies” violate European privacy rules. The National Commission for Computing and Civil Liberties, known by its French acronym as CNIL, asked Google to reply...
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Mobile Apps May Soon Have Their WordPress Moment

Derek Walter for RedOrbit.com Just as the popular blogging service WordPress simplified web site creation, building iPhone and Android apps can now be done with no coding skills. While these online tools do not yet provide the same kind of complexity that one can produce by building a mobile app with code, they have surprising...
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Google to Penalize Over-SEO’d Sites

The never-ending chicken-and-egg issue of gaining ground in Google results is about to take another abrupt turn. According to Google’s Matt Cutts, the company is working on a new set of tweaks to the fabled “GoogleBot” that will penalize sites that over-optimize for prime Google results. Search Engine Land’s Barry Schwartz reports that Cutts let...
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Google will answer privacy questions over Safari ‘cookies’

Post Recommended Washington Post reporters or editors recommend this comment or reader post.
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Inbound Marketing & SEO – Seize Opportunity or Resist Change

Much has been written lately about SEO and its convergence with social media, content marketing, and other inbound marketing techniques. While many people in the SEO field embrace the convergence of social, content, and inbound marketing strategies others remain resistant to change and convergence. Change is something that search, digital, and in-house marketing departments need...
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Google in New Privacy Probes

By JULIA ANGWIN The U.S. and European Union are investigating Google for its practice of bypassing the privacy settings of millions of users of Apple’s Safari Web browser, Julia Angwin reports on the News Hub. Photo: AFP/ Getty Images. Regulators in the U.S. and European Union are investigating Google Inc. for bypassing the privacy settings...
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Top SEO Tips on Multilingual Keywords

Achieving the perfect search engine optimization (SEO) strategy for any website can often feel nigh on impossible. With Google and many other search engines regularly changing their search algorithms, it’s a constant battle trying to attract the right web searchers to your website. Throw another language into the mix and making the most of your...
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Super-Secret Google Builds Servers in the Dark

Inside the massive data centers run by Equinix, the lights are on in some cages, but off in others. Photo: Peter McCollough/Wired.com Just how far will Google go to hide its custom-built data-center hardware from the rest of the world? In one Silicon Valley data center, the company is apparently so paranoid about competitors catching...
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Report: More Complex Attribution Model Shows Organic Search Significantly …

Marketing firm Slingshot SEO is picking up where Microsoft left off. Five years ago Microsoft/Atlas began trying to educate marketers and the marketplace about the fact that more online sources than the “last click” were responsible for conversions. This was partly an effort to undermine the centrality of Google, which gets lots of credit for...
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