‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...Read More

It’s been a time of great ferment in the advertising business. New marketing approaches, direct consumer relationships, and shifting business models are pushing more companies to exert control over one of their most precious resources: the data around their brands. It’s fueled a relatively new trend, “in-housing.” As the name suggests, brands are bringing their...Read More

Google has begun the mass removal of apps from a major Chinese Android developer following a BuzzFeed News investigation that revealed it was committing ad fraud and concealing app ownership details from users. As of today, 46 apps from DO Global, which is partly owned by internet giant Baidu, are gone from the Play store....Read More

Marketing PR Associate Echo Global Logistics is seeking a Marketing – PR Associate to work with our marketing department to ensure the on-time completion and success of campaigns, projects, and PR strategy. The Marketing – PR Associate will collaborate with members of our marketing team to support activities across both print and digital. The ideal...Read More

If you own a website, then we’re sure you might have used Google Analytics at some point. To know what works well for your business website and what doesn’t, Google Analytics is the most suitable tool to measure these aspects of your business. Confused about Google Analytics? Here is the best user guide that explains...Read More

Your click-through content can help you understand what people think of your ads and your content. Here’s how to understand the definition of good CTR along with the latest benchmarks. PPC (pay per click) advertising can help you increase the traffic to your site while reaching new prospect clients. The click-through rate (CTR) is a...Read More