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Web Optimizers

How can analytics improve content management?

Content management isn’t easy. Dealing with a wide range and high volume of content, especially in an age of increasingly dynamic customer-facing applications, can be daunting. But analytics can provide insights that improve content management. Even simple tools such as Google Analytics can be a strategic plus. For example, it’s not unusual for a small...
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Can Google Cloud Revenues Reach $20 Billion by 2020?

Sundar Pichai, chief executive officer at Google LLC, speaks during the Google Cloud Next ’19 event in San Francisco, California, U.S., on Tuesday, April 9, 2019. The conference brings together industry experts to discuss the future of cloud computing. Photographer: Michael Short/Bloomberg © 2019 Bloomberg Finance LP While Google continues to be the world’s dominant...
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Finance company Moola takes competitor to court over the use of its name

Finance company Moola has failed in its bid to stop a competitor from buying the term “Moola” in Google Adwords.  Moola sought an interim injunction in High Court in Auckland against Wallet Wizard over the use of the word, claiming it breached its trademark. However, Australian finance company Wallet Wizard argued that the use of “Moola” in a...
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How Negative SEO Shaped Disavow Tool

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Brands Wrest Back Control Of Data With ‘In-Housing’ Trend

It’s been a time of great ferment in the advertising business. New marketing approaches, direct consumer relationships, and shifting business models are pushing more companies to exert control over one of their most precious resources: the data around their brands. It’s fueled a relatively new trend, “in-housing.” As the name suggests, brands are bringing their...
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Companies to adopt Next-generation Product Methods to drive Requirement for the Global Polypropylene Carbonate (Ppc) Market

Market.us announces the release of just one more in-depth sectoral exploration that highlights Polypropylene Carbonate (NASDAQ:PPC) Market 2019, provides detailed exploration and upcoming trends of this marketplace for Polypropylene Carbonate (NASDAQ:PPC). Owing to the credibility of the data and information accumulated by Market.us the report on Polypropylene Carbonate (NASDAQ:PPC) current market is likely to undoubtedly...
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Exclusive: Google Is Banning A Play Store Developer With More Than Half A Billion App Installs

Google has begun the mass removal of apps from a major Chinese Android developer following a BuzzFeed News investigation that revealed it was committing ad fraud and concealing app ownership details from users. As of today, 46 apps from DO Global, which is partly owned by internet giant Baidu, are gone from the Play store....
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Marketing – PR Associate – Echo Global Logistics

Marketing PR Associate Echo Global Logistics is seeking a Marketing – PR Associate to work with our marketing department to ensure the on-time completion and success of campaigns, projects, and PR strategy. The Marketing – PR Associate will collaborate with members of our marketing team to support activities across both print and digital. The ideal...
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Holiday SEO & Marketing Strategy: Win More Traffic, Rankings & Sales

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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4 Steps to Master Google Analytics

If you own a website, then we’re sure you might have used Google Analytics at some point. To know what works well for your business website and what doesn’t, Google Analytics is the most suitable tool to measure these aspects of your business. Confused about Google Analytics? Here is the best user guide that explains...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.