Meet Tom. Tom’s tired of seeing his website languish on Google. That’s why he spent a serious chunk of his marketing budget on a top-rated search engine optimization (SEO) consultant. That’s also why, following expert advice, Tom executed a massive overhaul of his company’s entire website. It’s 10 days later, and Tom’s eager to see how...Read More

Here we have Danny Sullivan, who now works at Google, defending Google’s organic, free search results. He said again, Google’s organic results are not influenced by ads, the Google Ad program and also Google Analytics has no influence on Google’s organic results. Here are his tweets defending Google over the weekend: No. We have ads....Read More

This is a sponsored post written by Atomic Reach. The opinions expressed in this article are the sponsor’s own. Artificial intelligence (AI) is one of the biggest trends in digital marketing today. A decade ago, AI was associated with robots, machinery, and complex sciences. It felt abstract and somewhat alien. It was a term that...Read More

Caption Close If you want customers to find your brand on the web, you’re going to have to put in a little work. Learning the ins and outs of Google Analytics will help you organize all of the data your company collects and put it to work on actionable marketing plans. This Google Analytics Certification...Read More

Advertisers love AdWords Editor. At countless conferences I’ve attended over the years, where I’ve heard all sorts of critiques of all sorts of products, Editor always stands out as a fan favorite. It’s the Gritty of the Google Ads world – something approaching universal approval. The main bit of feedback I hear is a plea...Read More

No matter your industry, company size, the products or services you offer, or the audience you serve, there’s one thing I can assume with near absolute certainty: You want to appear on the first page of Google’s organic search results. And you’re likely dedicating at least some portion of your budget to an SEO content...Read More