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Web Optimizers

Report: 51% of web site hacks related to SEO spam

A report released by Sucuri states that over half of sites hacked in 2018 were done so for SEO reasons. These hacks target web sites in order to try to manipulate the success of a site’s SEO campaign and boost its rankings in Google, Bing or other search engines. The report shows that 51.3 percent...
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Four limitations of Google Analytics

For digital marketing support, deeper is better than wider  We’ve all heard the saying, “jack of all trades, master of none.” This might be used to describe your neighborhood … Article source: https://rbj.net/2019/03/04/four-limitations-of-google-analytics/
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PPC Consolidation Tactics to Grow Anyone’s Business This Year

Guide to driving new traffic from unknown, and even unexpected, sources Internet governance is no simple matter, and in today’s society, those who wish to rise to the top will not only employ a wealth of various factors, like occasional guest blogs, internet marketing content calendars, revenue-generating ads, keywords and SEO. But they will also...
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Google won’t pull controversial Saudi Arabian app from Play store

Google says that it won’t pull Absher, a controversial government app from Saudi Arabia, from its app store, telling California representative Jackie Speier that it did not violate its policies, and that it would remain up, according to Business Insider. The app allows Saudi users to access government services, letting them apply for jobs or...
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Receipt by Google for Advertisers under AdWord Program is Business Profits: ITAT reiterates [Read Order]

The Income Tax Appellate Tribunal (ITAT), Bangalore bench, while dismissing a Miscellaneous Petition by the income tax department, has reiterated that the Google Ireland taxable in India for the advertisements directly placed by the advertisers under AdWord Program as the same constitute business profits. The Google Ireland received a sum of Rs.93,66,27,879 from Google India...
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SEO Trends in 2019

SEO or Search Engine Optimization is one of the best ways to drive traffic to your website. Websites with good SEO are definitely on top of the least of today’s searches and will continue to dominate throughout 2019. Learning how SEO works and utilizing it for your website is one of the best things that...
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Google Analytics: Tracking Sales When Multiple Sites Use a Single Checkout

Larger ecommerce companies sometimes create multiple branded websites that feed into a single checkout. For those companies, tracking which site generated the business — revenue — can be tricky. In this post, I will provide a method for reporting the “source of business” metrics in Google Analytics. 1-800-Flowers 1-800-Flowers.com deployed multiple websites under one umbrella...
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PPC will have to accept liberalization measures it is uncomfortable with, Chryssa Liaggou | Kathimerini

Article source: http://www.ekathimerini.com/238152/article/ekathimerini/business/ppc-will-have-to-accept-liberalization-measures-it-is-uncomfortable-with
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Password woes plague San Francisco man after getting locked out of Google account – KGO

SAN FRANCISCO (KGO) — Forgetting your password is annoying. Getting locked out of your account because of it can bring major frustration. It happened to Thomas Fahey of San Francisco, who found himself trying to persuade a Google computer to give him back his Google account. And he was losing. “What do I have to...
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How To Market Online Without Relying On Google AdWords

GettyGetty Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google’s own products like YouTube and Gmail alone, it’s an enormous trove of potential business. And when your business can pop up on millions of sites and reach over 90% of internet users, it’s hard to...
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