Google announced on Tuesday that it plans to acquire the cloud migration startup Alooma. The startup is known for its tool that lets enterprises automate data ingestion pipelines into the cloud, as well as for its cloud migration and data cleansing services. Financial terms of the deal were not disclosed. Alooma has been an integration...Read More
Machine learning, artificial intelligence, Moore’s Law and ongoing automation by the big search engines are accelerating the evolution of PPC. So much so, the role of the PPC pro has to evolve just as rapidly. Optmyzr co-founder Fred Vallaeys recently encapsulated the new roles humans will play in an AI world to help PPC pros...Read More
After Google employees around the world walked out in protest last November, the company changed its forced-arbitration policy for sexual-harassment and sexual-assault disputes only. On Thursday, Google announced it would end forced arbitration for all internal matters moving forward. The policy change will go into effect on March 21 and will not be applied to...Read More
Fact: people wait in lines to take Instagram photos in front of colorful walls. This is 2019. Love it or hate it: that’s business, baby. Any smart marketer (or Gen Z’er) knows that content is king, and the best way to reach a wide but strategically targeted audience is through social media and digital marketing....Read More
Google Analytics may not be the only web analytics software, but it is one of the most popular. It’s also a great way to see exactly how your website is doing. Once installed, you can instantly see which posts are the most popular, how long people spend on your site, and where they came from....Read More
Before products can be sold to consumers, most countries require that electronic devices get approved by the national regulatory agency. Late this evening, A4R-1701AA1 passed through the FCC as a possible new Google Wifi router. On February 8th, Google filed a “Change of Identification Request” to “establish a new FCC ID, A4R-1701AA1, for purpose of marketing.” In...Read More
Emerald Digital officially launched in December 2018 as the partnership between NYC-based public relations firm HeraldPR and New Orleans-based digital marketing agency Ember Networks. “It’s been a really busy month and a half. We’re working on some cool projects that are letting us flex a lot of creative and technical skills.” NEW YORK (PRWEB) February...Read More
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