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Web Optimizers

SEO: Free Keyword Research in 3 Steps

There are many expensive tools that claim to simplify and speed up the keyword research process. If you don’t have thousands of dollars in your budget, however, there’s always the old-school, free method. Keyword research is the foundation of search engine optimization. It provides a window into searchers’ desires and needs. It’s a free form...
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Why Do Many Entrepreneurs Rely On Niche-Specific PPC Campaigns?

As more and more businesses are taking the online route for marketing, newer marketing platforms can be seen cropping up. One thing that unites most of these is the system that these function on. PPC. Contributing greatly to the online advertising industry, PPC advertising is great for selling anything under the sun. No wonder, entrepreneurs...
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Google Tries to Patent Healthcare Deep Learning, EHR Analytics

By Jennifer Bresnick February 05, 2019 – Google has applied for a patent for a deep learning system that aggregates EHR data into a “timeline” in order to predict potential adverse events. The “system and method for predicting and summarizing medical events from electronic health records” is based on the popular data standard known as FHIR,...
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SEO for Startups: How to Grow Your Organic Traffic in Six Months

You’ve taken your startup off the ground and maybe even have a small team. Search engine optimization for your website wasn’t a priority till now. But you know very well that it’s what will help you bring traffic, turn visitors into leads, increase revenue, and build authority. But how do you do SEO as a...
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Google’s second Super Bowl 2019 commercial highlights ‘Job Search for Veterans’

Google’s first commercial for Super Bowl 2019 was focussed on Translate, and the second of the evening is about Job Search for Veterans. A part of the company’s Grow with Google initiative, veterans and other U.S. service member can quickly find jobs by entering their military occupational specialty codes. Grow with Google is aimed at...
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5 Google AdWords Features You Should Be Using In 2018

Zach is a seasoned leader with nearly 10 years of digital marketing experience. His analytical and goal focused approach has helped businesses achieve lofty growth initiatives through search, social, and content marketing. Outside of work, you can usually find Zach cheering on any of the Boston sports teams.
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Angular Universal: What you need to know for SEO

If you use Angular to power your website, then you have an extra hurdle to cross when it comes to SEO. Fortunately, Angular Universal makes it easy to leap over it. Keep in mind that “easy” is a relative term here. There’s quite a bit of technical wizardry involved. You’ll almost certainly need to get...
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PPC Geotargeting Best Practices Guide

  Why is geotargeting so important? It brings many improvements to scaling efforts, budget optimization, reporting, and aligning insights with other marketing channels (both digital and non-digital). No matter the scope, any paid search strategy is incomplete without geotargeting considerations. Whether a paid search effort has a big or a small budget, awareness or direct...
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SEO Trends That Will Help You Boost Business

Image credit: garagestock / Shutterstock Follow this year’s SEO trends to streamline your strategy, increase sales and boost business. It seems like an obvious business goal: make sales and increase as you expand. The best way to plan for success is to be prepared for what’s to come. By looking into the year’s SEO trends,...
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Here are 3 privacy-focused alternatives to Google Analytics

[Image: Simple Analytics] That’s certainly been the case for some of Fathom’s users as well, like the dieting website Paleo Leap. “We’re a very small company, and I’m the one who wears all the hats, and I don’t have time to dig very deep into analytics and conversion numbers,” says site creator Seb Noël. “I just...
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RippleSmith Services

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