What is AdWords attribution I hear you ask? Well, essentially AdWords attribution can be understood as which of your AdWords campaigns is responsible for your conversions. The session was hosted by Patrick Eustace who are attribution experts within Google’s Dublin HQ. They started by giving us an overview of what attribution is and why it...Read More
There is no such thing as a “blood moon.” It’s mostly a media invention, driven largely by efforts to get readers to visit news websites—through a tactic known as “search engine optimization”—that likely began thanks to nonsensical apocalyptic “prophecies” promoted by a handful of fringe Christian pastors and writers in 2014. It’s not clear who...Read More
Google Analytics, a free feature offered by Google to website owners who want to understand user interactions on a site, is setting a new course for marketing businesses as they try to appeal to consumers. Photo courtesy Loyola University New Orleans According to a recent Google marketing report, eight in 10 shoppers are influenced by...Read More
Google Ads (formerly known as AdWords) has always had frequent product updates, but with the ongoing improvements in machine learning (ML), it seems that every month brings new automated features, in addition to the manual features we’ve come to expect. These automations are exciting because they promise similar results with less work. But machines can’t...Read More
It’s a new year and that means new trends and strategies to take into consideration as part of your SEO efforts. While SEO hasn’t been completely revolutionised over the holiday period, it’s still worth getting a refresher on what is currently working best for SEO practitioners. A lot of the trends and strategies from 2018...Read More
Dr. Todd Bacile, assistant professor of marketing in the College of Business at Loyola University New Orleans, is bringing Google Analytics technology to his College of Business e-marketing classes. Tagged with: Dr. Todd Bacile Google Google Analytics higher education Loyola University marketing online websites Read More »Read More
Chefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a better version of the ingredients’ former selves. Sounds almost exactly like what PPC experts are doing with ads these days. When creating a responsive search ad, we’re deconstructing our creatives into...Read More
(MENAFN – EIN) Setting up an AdWords account is easy and it won’t cost you anything until you make a campaign and start PPC marketing. LAS VEGAS, NEVADA, UNITED STATES, January 16, 2019 / EINPresswire.com / — Honestly, it doesn’t work the way many realtors do. They fail miserably in generating leads even after pulling...Read More
SEO has been around for some time, but many people still don’t know that there is such a thing, and if they do, they are, at best, mystified by it. Shawn Byrne, Founder and CEO, of SEOPhoenix.net talks about what SEO is and see what it’s about. It’s easy to think that search engine optimization...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
