Google continues to migrate important search engine optimization tools to the new Search Console. Several more tools moved over the holiday season, making the new version just as important as the old. But the new version can’t replace the old one just yet. We still need to monitor our sites in both places. The old...Read More
Developed to Help Business Owners and Marketers Who Manage Their Own Adwords Account SEMCopilot, a search engine marketing software firm, announced the newly published white paper “How to Eliminate Wasted Spend in Your AdWords Account”. The white paper was developed to help business owners and marketers (who may not have extensive experience and only have...Read More
The article below discusses state of the law regarding competitors using your trademarks in their advertising or web pages, or competitors purchasing your trademarks as what are called “AdWords” or “keywords” so that your competitor’s website comes up higher in a search engine search when people use your trademarks as search terms. The Problem Many...Read More
The future of Google and of SEO is AI says world-renowned SEO expert Stephan Spencer. “If you’re relying just on backlinks, then you aren’t recognizing that the future of Google and of SEO is AI, it’s artificial intelligence,” noted Spencer in another informative interview by James Schramko of SuperFastBusiness. Stephan Spencer, SEO expert, speaker, and...Read More
Major changes in SEM made waves throughout 2018 and are redefining nearly every aspect of paid search marketing. There were a number of momentous shifts, nearly all with a common thread of more automation and machine learning. We identified nine big areas of change in 2018 that will shape the way paid search marketers work...Read More
These days, it’s impossible to look anywhere in the tech world without seeing Google’s fingerprints. This was definitely still true throughout 2018 – even Microsoft conceded to Chrome’s web browser dominance. However, with all the news that’s constantly flying around the internet about Google, it can be hard to pinpoint the year’s most pivotal moments....Read More
Every business with an online presence wants customers to quickly come across their site when they search on Google. The search engine comprises of millions of pages that makes it very competitive to have a particular page ranked high and on the first page of the search engine. Google paid ads can go a long...Read More
PexelsPexels If you aren’t taking advantage of Google’s marketing tools, you’re not marketing correctly. There’s no denying that Google certainly has some of the best, most advanced marketing tools within the industry, all of which are fairly easy to use with basic marketing skills. As the founder of Ignite Digital Canada, which is a premier...Read More
Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Article source: https://searchengineland.com/year-in-review-top-10-expert-ppc-columns-of-2018-309822Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
