Google has expanded quietly and has not asked for public subsidies. “We’ve been growing steadily for the past 18 years without heralding trumpets, or asking for support from the government,” William Floyd, Google’s head of external affairs in New York said this month. “We’ve done it by the dint our own work.” Still, Google has...Read More
It’s an exciting time for digital advertisers and brand managers. Late last month, Google rechristened its massively successful advertising platform Google AdWords as Google Ads. While the adjustment heralds some change, the name simplification really just helps clarify AdWord’s ever-expanding capabilities. When launched back in 2000, Google AdWords was simply an outlet for running text...Read More
Last year at LocalU Advanced in Santa Monica, Joel Headley from PatientPop shared a strategy they were using for Google Posts which sparked my interest. His use of Google Posts increased bookings by 11 percent across thousands of listings. He found a lot of the increase in clicks was actually to the Appointment URL, not...Read More
Google this week introduced Lime scooters, pedal bikes and e-bikes on Google Maps. Lime scooters and bikes on Google Maps, are available on Android and iOS in Auckland, Austin, Baltimore, Brisbane (AU), Dallas, Indianapolis, Los Angeles, San Diego, Oakland, San Antonio, San Jose, Scottsdale and Seattle with more cities coming soon. Vishal Dutta, Product Manager,...Read More
A vigil for Grace Millane, a British backpacker that went missing in early December in New Zealand.Photo: Hagen Hopkins (Getty Images) The government of New Zealand “admonished” search giant Google for publicizing the name of a man charged in the killing of backpacker Grace Millane in Auckland, with justice minister Andrew Little demanding that the...Read More
To show up in Google Analytics? A marketer relies on AdWords conversion tracking to optimize the performance. Trying to make the best possible decision for AdWords conversions the majority of the people stuck their heads arguing about low performing keywords with the clients. At the end the decision based on conversion data that is inside...Read More
Built upon Google (NASDAQ:GOOGL) Analytics software, Fastbase’s software generates comprehensive lead reports that include extensive company profiles, visitor interaction, key employees with LinkedIn profile and email addresses. The insights provided by Fastbase enable B2B businesses to contact their online leads in real-time. Fastbase’s popular web leads Extension to Google Analytics is now widely, including by well-known...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
