December 03, 2018 Learn how businesses can use Google Analytics at SIU’s SBDC by Christi Mathis CARBONDALE, Ill. — How can small business owners calculate the effectiveness of their marketing and advertising efforts? Google Analytics is one effective tool and Southern Illinois University Carbondale’s Small Business Development Center is offering a Google Analytics Training session...Read More
On Open RTB and on ad network platforms like facebook, Taboola, and Google Ads, advertisers can target users by geolocation. Ad tech companies are using third-party companies like Digital Envoy to identify in real time users’ location. The main sources to identify a user location are the IP addresses and, in the case of mobile...Read More
Kate Brandt has a radical idea for how we’ll have to live in the future, if we’re going to be in balance with nature. She envisions a world without landfills, where ownership is obsolete, and everything down to the socks on our feet is rented and shared. Brandt is Google’s sustainability officer. And she’s obsessed...Read More
This week, influencer marketing platform Matchmade announced it had raised €4.25 million in a round of funding, alongside plans to open a new office in the U.S. With America in its sights, Matchmade is seeking to expand its presence globally, and its first stop is San Fransisco. The company also announced the hire of Jordan ‘Soma’ Tayer,...Read More
Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Article source: https://searchengineland.com/searchcap-delisted-from-google-cyber-monday-paid-search-javascript-seo-308914Read More
Google Analytics can tell you a huge amount. It can tell you the types of people who interact with your organisation, where they came from and what pages they visited. But, as valuable as they are, Google Analytics metrics can sometimes be misleading. How can we get a clearer, more comprehensive picture of the way...Read More
You might be losing potential customers and not even knowing it. How? By using bad copy on Google Ads, the new name of Google AdWords. Google Ads is one of the most trusted and reliable advertising networks on the web. 77.8 percent of US search ad revenue flows through Google, and the search behemoth isn’t...Read More
Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Article source: https://searchengineland.com/searchcap-local-seo-report-google-maps-spam-report-following-googlebot-308752Read More
GettyGetty Retargeting is an ad technology that allows marketers to show consumers ads related to their past website visits or their personal interests. It works by placing a small bit of code called a “cookie” on the consumer’s browser so their web usage can be tracked in a limited way. Cookies also allow websites to...Read More
Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts. Article source: https://blog.thomasnet.com/7-terms-you-need-to-know-about-ppc-marketingRead More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
