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Web Optimizers

Google Tweaks Email Program That Assumed An Investor Was Male

A Google sign and logo at the Googleplex in Menlo Park, Calif. This week, Google project manager spoke to Reuters about a problem discovered in the firm’s email service. Josh Edelson/AFP/Getty Images hide caption toggle caption Josh Edelson/AFP/Getty Images A Google sign and logo at the Googleplex in Menlo Park, Calif. This week, Google project...
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How to quickly create click-inducing AdWords ad copy

You might be losing potential customers and not even knowing it. How? By using bad copy on Google AdWords. Google AdWords is one of the most trusted and reliable advertising networks on the web. 77.8 percent of US search ad revenue flows through Google, and the search behemoth isn’t slowing down. We’re organizing a decentralized...
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10 Types of Client Behavior That Drive Every SEO Professional Insane

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Notice: Google Search Console To Replace Search Analytics With Performance Report

Google has posted an important notice in Google Search Console, above the Search Analytics report that it will “soon be replaced” by the new Performance report within the new Google Search Console. The notice reads “Important: This report will soon be replaced by the new Performance Report . Please update your links to point to...
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Buy Amazon, Apple And Google Slowly

Follow the growth, but don’t pay a big premium for it. Getty Many readers have asked what to do with the tech stocks that have been the cornerstones of their portfolios. Wayne Himelsein, one of my managers, who has been moving out of tech stocks for the past two months, recently recommended buying Amazon. That actually...
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Five Ways To Prepare Your Business For Small Business Saturday

young smiling customer looking excited and carrying many paper bags in clothes shopGetty American Express’ Small Business Saturday has fast become an American tradition for the Saturday following Black Friday. Small businesses across the country will be celebrating the ninth year of this annual shopping event on Saturday, November 24. It can mean a big...
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3 essential SEO tactics for business

When small businesses expand their online marketing, it becomes imperative to gain the trust of local prospective customers to stay ahead of the competition. Fortunately, the internet is there to make everyone happy; it is a powerful equaliser for all business. Any business can implement a local SEO strategy to help attract new customers to...
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How one company is developing ‘Google for predictive analytics’

This MIT spin-out is trying to bring predictive data analytics to the masses. Data science is a major business buzzword of late, with countless organisations examining how they can use their data to make savvy decisions. Specifically, predictive data analytics is an area that has grabbed the attention of company leaders around the world. Using...
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How SEO & PPC Keyword Research Can Work Together

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Google’s EU shopping comparison rivals say their situation is getting worse

Roughly a month ago European Commission (EC) competition chief Margrethe Vestager said that Google’s efforts in shopping search were making progress and that the company would likely be able to avoid additional antitrust penalties. However in a new open letter to Vestager, EU shopping comparison rivals argue that things are actually getting worse for them....
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