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Web Optimizers

Programmaticing/Advertising Market 2018 | Top Players – FACEBOOK BUSINESS, ADWORDS, WORDSTREAM …

Programmaticing/Advertising Market Research Report The Programmaticing/Advertising Market report is a complete research study on the Programmaticing/Advertising market, which attempts to present a clear picture of the key factors that shape this market. The assessments of a number of market segments, distinguished on the basis of the products, their applications, and the geographies, come under the scope...
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For Better SEO, Spy on Your Competition

Image credit: one photo/Shutterstock Want to rank higher in search results? Your rivals could actually be your secret weapon. Most people turn to search engines to find information, products and services. This makes it extremely important for brands to rank well in search results. HubSpot reports that 61 percent of inbound marketers said improving SEO and growing their brand’s...
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MightyHive Names APAC Director of Analytics

MightyHive Names APAC Director of Analytics San Francisco-based online advertising and marketing services firm MightyHive has appointed Jakub Otrzasek as Director of Analytics, APAC. Along with management of search, display, mobile and video campaigns, the firm provides analysis and insights, and has recently completed certification for Google Analytics 360. MightyHive is said to be the...
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The Black Friday Ecommerce PPC doomsday checklist of dramatically epic proportion

Welcome fellow eCommerce PPC laborer, to that annual moment of glory, reward, doom and failure. A weekend of highs and lows, a weekend of anticipation and excitement as the first revenue numbers begin to roll in. A weekend of last minute phone calls and fear as Amazon takes over your auction insights report. This is...
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These Are Google’s Best Black Friday Deals

Whether you need a smartphone, smart TV, smart home assistant, or smart charger that turns your smartphone into a smart home assistant that can control your suddenly smart TV, Google’s Black Friday specials might have what you’re looking for. Smart Home Assistants Google’s entire Home line of smart home assistants is getting some serious discounts....
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Online Display Advertising Platforms Market 2018 – FACEBOOK BUSINESS, ADWORDS, WORDSTREAM, SIZMEK …

Online Display Advertising Platforms Market helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments This press release was orginally distributed by SBWire Pune, India — (SBWIRE) — 11/21/2018 — Online advertising platforms let you organize your digital marketing initiatives in one place, saving you...
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SEO: Topic Clusters Improve Rankings, Traffic

Topic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve rankings. While some of the concepts associated with topic clusters are not new to SEO, the strategy’s rising popularity, which HubSpot has fueled, is putting fresh emphasis on internal linking and quality content marketing....
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Google Analytics: Use Up-to-date Tags for Optimal Reporting

Google Analytics periodically rolls out new tracking code. To date, the updates have supported: Improved data collection methods, such as asynchronous tracking, which was included in a 2009 update. The “ga.js” tag could be placed at the top of all pages. It improved not only tracking but also load speed. Enhanced data collection, such as Universal Analytics, which...
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Marketing for the modern age: Conversion Rate Optimisation – the new ‘SEO’

For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second article in the series of four, Hamadache explores a new acronym that should be on every hotel group’s radar, CRO…  For years, Search Engine Optimisation (SEO) has dominated the rhetoric, and discussion...
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How to Analyze Audience Performance with Google Analytics

Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content throughout the funnel. The struggle with...
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