MightyHive Names APAC Director of Analytics San Francisco-based online advertising and marketing services firm MightyHive has appointed Jakub Otrzasek as Director of Analytics, APAC. Along with management of search, display, mobile and video campaigns, the firm provides analysis and insights, and has recently completed certification for Google Analytics 360. MightyHive is said to be the...Read More
Welcome fellow eCommerce PPC laborer, to that annual moment of glory, reward, doom and failure. A weekend of highs and lows, a weekend of anticipation and excitement as the first revenue numbers begin to roll in. A weekend of last minute phone calls and fear as Amazon takes over your auction insights report. This is...Read More
Whether you need a smartphone, smart TV, smart home assistant, or smart charger that turns your smartphone into a smart home assistant that can control your suddenly smart TV, Google’s Black Friday specials might have what you’re looking for. Smart Home Assistants Google’s entire Home line of smart home assistants is getting some serious discounts....Read More
Online Display Advertising Platforms Market helps in making informed business decisions by having complete insights of market and by making in-depth analysis of market segments This press release was orginally distributed by SBWire Pune, India — (SBWIRE) — 11/21/2018 — Online advertising platforms let you organize your digital marketing initiatives in one place, saving you...Read More
Topic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve rankings. While some of the concepts associated with topic clusters are not new to SEO, the strategy’s rising popularity, which HubSpot has fueled, is putting fresh emphasis on internal linking and quality content marketing....Read More
Google Analytics periodically rolls out new tracking code. To date, the updates have supported: Improved data collection methods, such as asynchronous tracking, which was included in a 2009 update. The “ga.js” tag could be placed at the top of all pages. It improved not only tracking but also load speed. Enhanced data collection, such as Universal Analytics, which...Read More
For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second article in the series of four, Hamadache explores a new acronym that should be on every hotel group’s radar, CRO… For years, Search Engine Optimisation (SEO) has dominated the rhetoric, and discussion...Read More
Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content throughout the funnel. The struggle with...Read More
But targeted ads in cars? While it might seem unconventional now, the concept is no longer out of the realm of possibility. In fact, it’s something that more companies are considering. Like many other industries, auto manufacturers like General Motors and others are intent on finding ways to monetize and generate more value from customer...Read More
The other day, Google launched a new portal named web.dev that pretty much has lighthouse, another Google tool, results for your audit. One of the lighthouse results is an SEO score. So I asked SEOs, should Google be scoring their SEO this way? Here is the score: Here is the breakdown: I posted a Twitter...Read More
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