Getty ‘Tis the season for seasonal SEO. Now you’re asking: “Wait, seasonal SEO. Is that even a thing? I thought SEO was a long-term strategy.” Yes, seasonal SEO is surely a thing — a big thing — that should work hand-in-hand with your long-term strategy. At Boostability, it has been a key to our overall...Read More
On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces — easy enough for a novice PPC manager to create and launch pretty good campaigns. That’s terrific. The...Read More
When Patrick Ip joined Google in 2014, he was quickly introduced to a man named Meng. Meng, whose full name is Chade Meng-Tan, was an early engineer at Google turned full-time motivator for the company with the memorable job title of “Jolly Good Fellow.” In one of their first meetings together, Ip remembers Meng pondering...Read More
Made by Google 2018 saw the launch of the Pixel 3 and Pixel 3 XL, Google Home Hub, and Pixel Slate. Coinciding with this annual event, Google updated the list of brands taking part in its Made for Google program, giving us hints at accessories that are coming soon. Last year, Google introduced the new Made...Read More
Job description We’re looking for an SEO, PPC and SEM specialist with experience in Pay Per Click, DoubleClick, SEM, Google Search/Display, AdWords and Analytics to join our creative team immediately, on a contract basis. Please note we are a new-age agency with a tightknit, nimble, and highly-diverse crew who are always learning and shifting. Candidates who...Read More
If you’re looking for a way to make your personal or professional website more visible and grow your audience, you need to know some search engine optimization (SEO) techniques. SEO is the not-so-secret formula for making Google prioritize your site above others. Apart from being flat-out effective, SEO is one of the most in-demand marketing...Read More
Measuring the impact of banners and promotional links on the home page and other key pages can be challenging. In this post, I will provide instructions for identifying on-site banners and other key links that drive clicks and conversions. Off-site vs. On-site I’ve addressed how to track off-site marketing campaigns, at “Google Analytics: How to...Read More
In the era of Instagram, premium content creation has never been more important for companies. But the costs of hiring photographers, designers, and other creators to make that content may leave smaller businesses with less money to spend at a disadvantage. Follow Crunchbase News on Twitter Catalog, an L.A.-based startup founded by Patrick Ip and...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
