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Web Optimizers

Website redesign mistakes that destroy SEO – Search Engine Land

Redesigning a website, whether it’s your own or a client’s, is an essential part of marketing today. It’s essential because technology, trends, and the expectations of users change over time, and if we want to remain competitive, we must keep pace with these changes. But this task, while essential, also presents certain risks from an...
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Google Analytics: Easy Ways for Tire Dealers to Get on Board

Google Analytics can make most dealers’ eyes glaze over just thinking about it. This article will surprise you. Though the setup is easy, let someone who “speaks the language” get you started. Once you see what you can learn and how easy it is to find the information, you will be hooked. Let this article...
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PPC suffering due to ‘fake’ farmers

The government is granting the kind of favors that usually come about in Greece during pre-election periods; however, these favors come at the expense of Public Power Corporation, at a time when the electricity utility is fighting for its survival. Just last week the government decided to extend the provision of electricity subsidies to farmers...
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Here’s how to copy old AdWords column settings to the new Google Ads UI

If you’ve been putting off the hassle of rebuilding your beautiful columns layouts from the old AdWords interface, Google has acknowledged your pain. This week, Google added the ability to copy your columns preferences from the old AdWords interface to the new Google Ads interface. How to do it. Go to the Tools icon in...
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The Truth About Launching An SEO Strategy

PexelsPexels I’ve never been a fan of the self-proclaimed “SEO guru.” Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X amount of months and “they” will just come to your website. It sounds too good to be true. The fact is, for a handful of brands buying SEO services,...
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SearchCap: Google’s ad chief exits company, Google Analytics 360, SMX West 2019

Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Article source: https://searchengineland.com/searchcap-googles-ad-chief-exits-company-google-analytics-360-smx-west-2019-306162
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Greek PPC strikes bond loan deal for 87 MW of wind, HPP

October 3 (Renewables Now) – PPC Renewables SA has signed a secured bond loan agreement worth EUR 17.5 million (USD 20.2m) to support the construction or upgrade of 87 MW of wind and hydropower plants (HPPs) in Greece. Greek utility PPC SA (ATH:PPC), the parent of the company, said in a bourse filing last week...
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Mr. Google Goes to Washington

For more than a year, Alphabet ’s (GOOGL) Google has successfully avoided the social-media slapdown that has dogged Facebook (FB) and Twitter (TWTR) by taking the late Marcel Marceau’s approach: deathly silence. While its peers were being grilled by federal lawmakers, bashed by Wall Street analysts, and dissected by a ravenous press, Google was absent—down...
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Marketing Certifications That Can Help You Earn More

PHOTO: Shutterstock Digital marketing is currently ranked as one of the hottest career sectors to work in. The US Bureau of Labor Statistics reports that market research analysts and marketing specialist, each with an average median salary of $62,000 or more, are among the top 20 professions and will remain so until 2026. Digital marketers...
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The Vicious Circle Of SEO (And How To Beat It)

(Photo by Omar Marques/SOPA Images/LightRocket via Getty Images) The vicious circle of SEO is the theory that top‐ranking pages in Google rank high because they get lots of backlinks, and they get lots of backlinks because they rank high. It’s easy to see why this theory is so convincing. Imagine you’re a journalist or blogger...
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