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Web Optimizers

How to create a style guide for your SEO content writers – Search …

“How do I find good writers?” “My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someone who’s deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap between the data-focused SEO...
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Turn Google Analytics into an SEO beast with this $25 app

If you’ve ever used Google Analytics, you already know it’s a treasure trove of information about exactly how visitors use a website. Now imagine injecting Google Analytics with steroids, juicing this data manipulating beast to become a grade-A SEO aide as well. That’s what Onpage Hero SEO has been offering its users — and now,...
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Google’s new voice is Roku

Google looks to make a big splash at the 2018 Consumer Electronics Show, touting the Google Assistant. It’s advertising Google on the Las Vegas Monorail. (Photo: Jefferson Graham) Apple TV has Siri, Amazon’s Fire TV has Alexa, and now, Roku has joined forces with the Google Assistant to bring an established voice to its popular streaming...
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Google updates the Chrome extension for AdWords & Google Ads API Web Navi

Google this month updated the Chrome extension AdWords Google Ads API Web Navi. The extension shows AdWords API and Google Ads API services, and reference pages relevant to the new Google Ads experience web page you’re browsing. According to Google, this new Chrome extension shows the AdWords API and Google Ads API resources (e.g., guides,...
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Senior SEO Manager

LendingTree was founded in 1996 by CEO Doug Lebda to help people comparison shop and get a great deal on the single biggest transaction of their lives: their mortgage. Since then, we’ve helped over 30 million people in the home buying process, while becoming a household name (our brand recognition rivals Bank of America and...
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Best web analytics tools 2018: Alternatives to Google Analytics

Every business is a publisher now, and it’s important to understand how the content you publish reaches its intended audience. A good analytics tool can provide a wealth of information on new and returning visitors, referrals, bounce rates and real-time visitor stats (to name a few).  For many businesses, Google Analytics (GA) is the first analytics tool...
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PPC Renewables plans initial geothermal development on two Greek islands.

Mytilene, Lesvos Island, Greece (source: flickr/ Anna Apostolidou, creative commons) Alexander Richter 20 Sep 2018 Greek energy company PPC Renewables is planning to go ahead with development of initially two geothermal projects on the islands of Lesvos and Methana. Reported locally this morning, the islands of Lesvos and Methana in northeast Peloponnese in Greece are planned...
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White House Considers Draft Order to Look Into Google, Facebook

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Are These 4 Mistakes Hurting Your Google AdWords Campaigns?

If you’ve ever run pay-per-click ads on Google AdWords, then you can probably attest to the initial frustration that can come when you first begin your campaigns. Getting past the learning curve is not only a goal but also almost a necessity depending on your advertising budget. No one wants to throw money at advertising...
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3 Core Trade-offs Every SEO Strategy Must Consider

Pratik Dholakiya ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘search-engine-optimization’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘search-engine-optimization’ ); __gaTracker(‘tkTracker.send’, { ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor }); $(‘#scheader a’).click(function(){ __gaTracker( “tkTracker.send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) );...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.