Google looks to make a big splash at the 2018 Consumer Electronics Show, touting the Google Assistant. It’s advertising Google on the Las Vegas Monorail. (Photo: Jefferson Graham) Apple TV has Siri, Amazon’s Fire TV has Alexa, and now, Roku has joined forces with the Google Assistant to bring an established voice to its popular streaming...Read More
Google this month updated the Chrome extension AdWords Google Ads API Web Navi. The extension shows AdWords API and Google Ads API services, and reference pages relevant to the new Google Ads experience web page you’re browsing. According to Google, this new Chrome extension shows the AdWords API and Google Ads API resources (e.g., guides,...Read More
LendingTree was founded in 1996 by CEO Doug Lebda to help people comparison shop and get a great deal on the single biggest transaction of their lives: their mortgage. Since then, we’ve helped over 30 million people in the home buying process, while becoming a household name (our brand recognition rivals Bank of America and...Read More
Every business is a publisher now, and it’s important to understand how the content you publish reaches its intended audience. A good analytics tool can provide a wealth of information on new and returning visitors, referrals, bounce rates and real-time visitor stats (to name a few). For many businesses, Google Analytics (GA) is the first analytics tool...Read More
Mytilene, Lesvos Island, Greece (source: flickr/ Anna Apostolidou, creative commons) Alexander Richter 20 Sep 2018 Greek energy company PPC Renewables is planning to go ahead with development of initially two geothermal projects on the islands of Lesvos and Methana. Reported locally this morning, the islands of Lesvos and Methana in northeast Peloponnese in Greece are planned...Read More
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If you’ve ever run pay-per-click ads on Google AdWords, then you can probably attest to the initial frustration that can come when you first begin your campaigns. Getting past the learning curve is not only a goal but also almost a necessity depending on your advertising budget. No one wants to throw money at advertising...Read More
Singapore Press Holdings (SPH) has appointed Happy Marketer as its digital analytics agency to help with its implementation of enterprise analytics tool Google Analytics 360. Happy Marketer will work closely with the different business units within the media organisation to implement analytics frameworks and ensure that the wealth of data collected from multiple sources can...Read More
Google is defending its policy to allow third-party apps to access and share data from Gmail accounts, according to a letter made public Thursday. Gmail, which has over 1.4 billion users globally, lets third-party developers integrate services into its email platform, such as trip planners and custom relationship management systems. “Developers may share data with...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.