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Web Optimizers

SPH picks Happy Marketer for Google Analytics 360 implementation

Singapore Press Holdings (SPH) has appointed Happy Marketer as its digital analytics agency to help with its implementation of enterprise analytics tool Google Analytics 360. Happy Marketer will work closely with the different business units within the media organisation to implement analytics frameworks and ensure that the wealth of data collected from multiple sources can...
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Google still lets third-party apps scan your Gmail data

Google is defending its policy to allow third-party apps to access and share data from Gmail accounts, according to a letter made public Thursday. Gmail, which has over 1.4 billion users globally, lets third-party developers integrate services into its email platform, such as trip planners and custom relationship management systems. “Developers may share data with...
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5 Reasons Why Businesses Should Invest in Google AdWords

As a business owner or marketer, there’s no worse feeling than the sound of crickets. When there’s a lack of contact form submissions, online orders or phone calls, you have to do something to fill your pipeline. Related: Use This Google AdWords Hack to Lower Costs and Increase Leads I recently read a ridiculous article that...
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Four Reasons Why ‘Position Zero’ Shouldn’t Be Your Main SEO Goal

GettyGetty It’s likely that your SEO goal used to be to reach the top ranking in the SERPs for as many pieces of content as possible. When Google introduced position zero, it’s probable that reaching rank zero became your new goal. (Position zero is the snippet of information that appears above the first result in...
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A Complete Guide to Google Analytics

Peter Drucker once said, “If you can’t measure it, you can’t improve it.” Without data, it is impossible to show what affect your SEO strategies are having. Tracking performance and progress makes analytics invaluable to marketers. According to HubSpot, 61 percent of respondents say generating traffic and leads is their most significant marketing challenge. When...
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Marketing guides

What is the most basic reason for SEOs to use PPC? For specialists in online marketing, and by proxy for anyone who comes to them for help, the most important reason for always running, at the very least, one PPC campaign is that without spending a bit of money with Google Ads, the most valuable...
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Google will now show bosses if employees are actually using its apps

<!– –> MENUSEARCH QUOTES Tech Google is launching a new tool for its business customers that allows managers to see whether employees are actually using its G Suite productivity apps like Gmail, Docs for document creation and sharing, Sheets for spreadsheets, or Slides for presentations. G Suite is a distant rival to Microsoft’s Office 365...
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American Creative Excels in Adwords Management and Adwords Pay Per Click Management

American Creative is a reliable name when it comes to seeking Adwords Management and Adwords pay per click management. This press release was orginally distributed by ReleaseWire Fort Lauderdale, FL — (ReleaseWire) — 09/17/2018 — Every business from small to medium are facing immense competition in current times. After all, every company tends to secure...
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SEO: Building a 301 Redirect Strategy

When a site’s URLs change, 301 redirects are crucial to preserve and grow natural search performance. Organic search rankings depend in large part on link authority: the quantity and quality of links from other sites to your own. That link authority boosts individual pages on your site. When the URLs for those pages change, the...
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Google debuts Cloud Inference API for large-scale time series analytics

Google LLC today unveiled Cloud Inference API, a new managed analytics service capable of carrying out hundreds of thousands of queries per second. The offering is designed for processing time series data, information made up of numerous individual measurements arranged chronologically in the order they’re generated. This method of collating data lends itself to fields...
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RippleSmith Services

Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.