Last week, reports surfaced that Google is planning to return to China with censored apps alongside talks about bringing cloud services over as well. Naturally, its biggest rival in China has something to say about that. Baidu CEO Robin Li wrote on his verified WeChat account that if “Google decides to return to China, we...Read More
Last month, Google began transitioning accounts from the old AdWords (now Google Ads) interface to the new one exclusively. The purpose of this update is to provide advertisers with more resources to manage the growing complexities of paid search advertising. The new Google Ads interface contains many new features aimed at helping advertisers gain the...Read More
This story appears in the July 2018 issue of . Subscribe » Q: When looking at our marketing spend, what’s more important for digital growth: SEO or social media?— Chris G., Minnesota Before consulting, I made my living as an editor in media. Each job I held taught me the same lesson: Digital growth is...Read More
Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers. However, we mostly use data to inform SEO, PPC, or social campaigns. These areas of marketing are clearly data-driven. But, there’s...Read More
<!– –> MENUSearch Tech Google would face a boatload of hurdles in its reported plan to launch a censored search app in China. A Chinese official told Reuters that the project does not currently have approval from local authorities, and the strained relationship between China and the United States on trade makes a short-term launch...Read More
This week was pretty busy, we had an unconfirmed Google algorithm update. Google updated their search quality raters guidelines, removed them from being downloaded, added them back – oh, and John Mueller hasn’t read them yet. Google AdWords is now officially Google Ads of this week, they used a 302 redirect. Google launched speakable annotations,...Read More
Search engine optimization (SEO) tools help companies position themselves to get a favorable ranking in web search engine results. When considering search strategies, companies also need to consider business intelligence (BI). Coming up with the right keywords and designing a website’s content to get high page rankings in search engine results are important to any...Read More
PHOTO: Travis Wise It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices. Google is now looking to provide such a map with Google Analytics cross-device reporting, a capability that the company introduced as part of the realignment of...Read More
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