Credit: LeungChopan/Shutterstock Building a custom Google Analytics report can allow you to learn more about your customers, your marketing habits and your business’s relevance online. The goal of using Google Analytics is to learn more about the people visiting your website. Things like viewer behavior and demographic are important factors for determining how to better...Read More
As 2017 draws to a close, let’s take a moment to catch our breaths and look back at the whirlwind that was PPC in 2017. There wasn’t a big change that dominated the landscape like enhanced campaigns of 2013 or expanded text ads of 2016, but multiple trends created an atmosphere of constant, incremental change...Read More
Google’s here, and it’s planning something big. The company’s presence is impossible to miss as you drive down Paradise Road toward the Las Vegas Convention Center. Like much the rest of the show, the company’s parking lot booth is still under construction today, but the giant, black and white “Hey Google” sign is already hanging...Read More
When Google announced that campaign daily budgets could spend up to double their setting, some shrugged and others thought it could cause real problems. A few weeks ago, I asked people on Twitter if they had been impacted by the change and checked in with others who said they’d had issues. It was a mixed...Read More
Heads up: All products featured here are selected by Mashable’s commerce team and meet our rigorous standards for awesomeness. If you buy something, Mashable may earn an affiliate commission. Search engine optimization is something we seriously can’t seem to get away from — whether we like it or not, it’s the new “it” skill that...Read More
Credit: Pixinoo/Shutterstock Google Analytics is a powerful tool for any small business. Viewing data and reaching conclusions on how users interact with your website is important when deciding how to increase your business’s exposure. Analytics provides all the necessary tools to better your website’s SEO rankings, drive more visitors to your landing pages, and segment...Read More
Mindy Weinstein ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) ); }); } } }); }); As we enter 2018, it’s time to say goodbye to some old SEO habits. These are SEO tactics that just...Read More
Google Analytics for Firebase can change the way you track and monitor your mobile application’s performance PHOTO: Ali Yahya Tools like Google Analytics have revolutionized how we track and monitor user activity on websites. However, analytics tools for tracking use of mobile applications have lagged behind. How do you derive insights from interactions with your...Read More
In closing out our big recap of all the big 2017 trends and changes in PPC, I predict we’ll see trends in artificial intelligence, audience targeting, attribution and local marketing continue to develop in 2018. Those are all exciting areas, but that’s not a particularly earth-shattering prediction. Here is a look at five trends that...Read More
Pexels.com How To Budget For SEO in 2018 Now that we’re at the end of 2017, search engine optimizers and marketers everywhere are working on establishing a budget for their 2018 goals. But with all the recent changes in SEO norms, strategies, and requirements, you may find it difficult to determine a precise dollar amount...Read More
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