Credit: DGL images/Shutterstock Pay-per-click (PPC) is an aggressive form of online advertising where you, as a marketer, pay for every click on an advertisement that leads a consumer to your business. Typically, you will make a bid for ad space with a publisher, the most common being major search engines. You bid how much you’ll...Read More
These moves suggest that even though Google has largely abandoned hopes of catching Facebook with its own social network, Google+, it still believes there is value in aping individual Facebook features. That’s not a bad idea, given how profitable and fast-growing Facebook has been. “There’s no internet company that’s been better (than Facebook) over the...Read More
Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to cross-sell rental cars, group tours...Read More
Pexels.com How Many Links Does It Take To See SEO Results? When you start a search engine optimization (SEO) campaign, you’ll probably be eager to see results as quickly as possible. You might be pushing the growth of your startup, or making up for lost time in the digital marketing front. You know that links...Read More
“How did traffic from search change year-on-year in June?” In the coming weeks, Google Analytics users will be able to ask questions like this and have them answered in seconds thanks to natural language processing (NLP) and machine learning (ML) technology Google is integrating into its popular analytics platform. Google says the technology, some of...Read More
Susan Wenograd Paid search practitioners are increasingly being asked by their clients to run Facebook Ads campaigns. In addition, PPC pros who haven’t yet explored the platform are expressing greater interest than ever in learning about Facebook Ads. What many are discovering: transitioning from paid search to Facebook is like whiplash. It seems like it should...Read More
Every once in a while, the Google-savvy PR practitioner will sit back and ponder the way we used to do things a scant few years ago, and marvel at how far we’ve come. Not to mention the time we used to waste doing things the dumb way. No fault of ours, necessarily—in many cases, the...Read More
Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of the line, SEO comes in to find related keywords and plug them into content. Unfortunately, this approach is outdated and completely ineffective. Robust, modern...Read More
Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now » Google Analytics has proven time and time again that it’s one of the best marketing tools out there. With its detailed and user-friendly reports about what’s happening on a website, and...Read More
PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip through the cracks. Testing and...Read More
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