Prior to the 1990s, networking required business owners to put on their business attire, shove on dress shoes, drive to a pre-determined location at a pre-determined time, walk into a room full of people who didn’t know each other, go through introductions, explain their business, hand out business cards and hope people remembered to call later. Building...Read More
For a non-expert, it can be hard to keep up with fashions in search engine optimization. One minute a particular tactic — like industrial-scale link building or keyword stuffing — is all the rage. Two years later, it’s as if the whole craze never happened. Many people end up dismissing fashion as frivolous, and it can be...Read More
Shutterstock If you’ve been in the SEO world for any amount of time, you’ve probably heard all of these statements at some point:Â SEO is dead. SEO is alive and well. All of your blog posts must come from keywords. You should stop wasting time with keywords. SEO gurus have been saying things that contradict each...Read More
Google’s Marketing and Digital Research arm recently released a study on Generation Z (anyone born after 1993) titled It’s Lit: A Definitive Guide to What Teens Think Is Cool. The title alone should immediately remind you of that Steve Buscemi GIF, but the entire document contains little nuggets of painfully sincere guidance for those who,...Read More
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WordPress is the leading blogging platform that supports any Web site. The growth and success of WordPress have made WordPress operated sites a target by many hackers, spammers and cyber-criminals in general. A good webmaster must be proactive when it comes to securing your WordPress site so as to guard against the attacks that might...Read More
Editor’s note: This post continues our weekly primer in SEO, touching on all the foundational aspects. In the end, you’ll be able to practice SEO more confidently and converse about its challenges and opportunities. Changes in content, linking, and URL structure dramatically impact natural search performance. Knowing the risks as well as the rewards involved...Read More
America’s biggest tech companies are remaking the internet through artificial intelligence. And more than ever, these companies are looking north to Canada for the ideas that will advance AI itself. This morning, Google announced it’s starting an AI lab in Toronto. At the same time, it’s helping to fund a public-private partnership with the University...Read More
SEO isn’t an exact science — nor even exactly a science. That said, there are certain strategies that – when used consistently – greatly increase the likelihood of getting higher rankings. Knowing what these strategies are means you can spend time doing things that will actually drive results. This post will outline 12 of the most effective...Read More
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