Shutterstock by Rawpixel From its earliest days, Google’s core search algorithm offered the most relevant and most organic search results quickly and accurately on a simple site with an iconic logo that has now become synonymous with the search giant’s business. Searching amidst the world’s vast data, Google cleverly cataloged and categorized pages using its PageRank formula,...Read More
WordPress.com has launched a new widget — powered by Google Translate — that lets bloggers and their visitors translate a website’s content into more than 100 languages. For bloggers wishing to use the new Google Translate widget, head to the “My Site(s)†section of your WordPress.com dashboard, and visit “Widgets†under the “Customize†menu. Visitors...Read More
Optimizing your website and blog is an essential element of your content marketing strategy. While SEO is changing, it stays on top of marketers’ agendas as it is a powerful way to bring visitors to your company’s outlets and to direct them towards your sales funnel. SEO methods are constantly evolving due to search engines’...Read More
The next time you enter a query into Google’s search engine or consult the company’s map service for directions to a movie theater, remember that a big brain is working behind the scenes to provide relevant search results and make sure you don’t get lost while driving. Well, not a real brain per se, but...Read More
Since 2013, WordPress has been updating itself, which is a good thing. Unless, that is, somebody hacks the update server. And that’s exactly where the WordPress security outfit WordFence found a vulnerability that could have led to the megahacking of 27% of the entire WWW. The remote code execution flaw, since fixed, was found in...Read More
If you draft your team wisely, your business can catapult from the third or fourth page of Google onto page one. AÂ “digital unicorn,” someone who has PR expertise and a firm grasp on digital marketing, will get your business referenced on external sites through PR connections, outreach and great content creation, which is valuable from...Read More
In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward. All of today’s best practices came as a result of past experiments – both failures and successes. Everything we do in SEO is an opportunity to learn and improve. That’s why I love doing...Read More
Scott Arciszewski, Chief Development Officer at Paragon Initiative Enterprises, is warning about a series of security issues that affect the update mechanism used by the WordPress CMS. The developer has taken the extreme step of making these issues public after he was unable to convince the WordPress team to address the problems in private. Arciszewski...Read More
For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time and resources to properly understand and use the vast amount of data in Analytics, many small manufacturers simply look at top-line traffic as evidence their website is “working.†The...Read More
SCORE is offering a full-day hands-on WordPress workshop. This course is a comprehensive breakdown of WordPress and how to use it to build websites and/or blogs and publish your content on the Web. Whether this is the first time you’re using WordPress or you’re brushing up on everyone’s favorite content management system, this course has...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
