Budget constraints put local businesses in a tough position when it comes to marketing. The situation gets worse with inbound tactics like SEO, where it’s difficult to determine ROI beforehand. This was less of a problem two or three years ago, when cheap/predictable SEO was possible (even if such spammy tactics inevitably posed a threat...Read More
Google successfully beat back an attempt to unify hundreds of millions of Internet users in joining a lawsuit claiming it illegally scanned private e-mail messages to create targeted advertising and build user profiles. U.S. District Judge Lucy Koh in San Jose, Calif., ruled on Tuesday that letting the case proceed as a class action—which would have allowed plaintiffs...Read More
Recently, an individual contacted my company, threatening to build thousands of links to my website if we didn’t pay him $250. The questions you may be asking are: Why is that a bad thing? Why wouldn’t you want thousands of “free†links to your site? Aren’t links good for SEO? Schemes like this, unfortunately, are...Read More
Although deceptively small considering its impact, Automattic is a company that touches hundreds of millions of Internet users every day. The company, best known for being behind the WordPress blogging and publishing platform, currently hosts more than 48 million sites on WordPress.com. Servicing 400 million visitors accessing 13.1 billion pages each month is no mean...Read More
If you are a small business owner who blogs and you want more traffic to your site, I am going to teach you a powerful blogging tactic today that will produce immediate results for you in the world of SEO. This isn’t a magic trick, nor will it take you a month to get through...Read More
Update – Google spokesperson Liz Markman contacted me about the issue. She clarified by saying that: The other day, we found a bug in our command line tool and worked quickly to resolve the issue. Although we have not received any reports of this issue affecting users, we sent a proactive message immediately to alert...Read More
While most WordPress templates either have built-in contact forms, or can be easily tweaked to include them using widgets, it’s often better to create your own contact form with a WordPress plugin. A good contact form gives your small business website a professional appearance, and helps you simplify managing your online communication. The benefits of...Read More
It’s a search marketer’s worst nightmare: Your SEO performance has hit rock bottom and you have no idea why. It may be comforting to remember that there is a reason that organic search traffic decreased. Something changed: either something on your site or something in the algorithms of one of the major search engines. All...Read More
FLAGSTAFF, Ariz. –  Google has taken its all-seeing eyes on a trip that few experience: the Colorado River through the Grand Canyon. The search giant partnered with the advocacy group American Rivers to showcase views of nearly 300 miles of whitewater rapids, towering red canyon walls, and rich geologic history. The 360-degree views that went...Read More
Attackers have abused the WordPress pingback feature, which allows sites to cross-reference blog posts, to launch a large-scale, distributed denial-of-service (DDoS) attack, according to researchers from Web security firm Sucuri. The attack involved over 162,000 legitimate WordPress websites being forced to send hundreds of requests per second to a popular WordPress site, preventing access to...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
