Two of the main components of a strong SEO strategy are the same as they has always been: to publish high-quality content that gets read and linked to by as many people as possible (ie, quality content and inbound links). But in 2014, a third key element will join the ranks of these two elements:...Read More
Having your name or contact information associated with an incorrect Google search is never fun — just ask this article’s author, who is constantly having to contend with that one baseball player. Unfortunately, for David Peck, it gets a bit worse than that. Peck, through no fault of his own, managed to somehow have his...Read More
WordPress is a powerful tool that’ll give you the opportunity to unleash the power of the web and now with this concrete and easy-to-follow course you’ll be able to learn everything you need to know to get started. Have an idea that you’d like to take to the web? Want to build a website for...Read More
For those that thought that the digital marketing landscape would see dramatic change in 2013, the year didn’t disappoint. Last year I made 6 predictions, and it is time for me to give it another shot. But first, let’s see how I did last year! Scoring My 2013 Predictions: We’ll get confirmation that steering anchor...Read More
Review of name, address, phone number (make sure it is in html on your website, not just part of an image in your header) Review of proper listing on website Define strategy for local directory listings (this process can be time consuming, you need to budget this into your monthly To Do goals) May: Make...Read More
Expedia’s logo(Photo: Expedia) SAN FRANCISCO — Expedia may have been hit by a “negative SEO” campaign that hammered the travel website’s rankings on Google searches, according to an analysis by the firm that uncovered the problems. Expedia’s website lost 25% of its visibility in Google search between Jan. 12 and 19, after Google clamped down...Read More
“Is SEO dead?” It’s a common question within the online marketing world today. If you’re an entrepreneur relying on a strong online presence to connect with customers, you’re right to pay attention. It’s undeniable that the SEO landscape is changing. For instance, Google is taking a hardline approach. Shady link-building tactics (think Rap Genius), poor...Read More
Monday’s doodle. (Credit: Screenshot by Chris Matyszczyk/CNET) Google’s doodles aren’t universally popular. Last week, the Washington Post published an opinion from Justin Moyer, who suggested that history’s great names had become “marketing tools.” Of course, it’s not just Google that has featured famous people. Apple’s “Here’s To The Crazy Ones” as is all about a...Read More
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