The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components. In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach. You could argue that “tactical SEO...Read More
Shareholders sent the stock up 8 percent in after-hours trading on Thursday, after Google’s better-than-expected third-quarter financial report. Still, the results revealed the company’s deep challenges: as its desktop search and advertising businesses mature, along with overall business in the United States, its growth rate is slowing and the amount of money it makes from...Read More
One big advantage WordPress has over other CMS software is that it is very easy to customize and create themes for. This has created an ever-growing marketplace of premium WordPress themes. No matter what your website is about, if you have some money to spend, you can find the right theme for you! Over the...Read More
I recently presented at SMX East on how SEO and Social teams can no longer operate separately. Why? Because social media is playing an ever-more important role in SEO, and it has the potential to be disruptive to the status quo. The Value Of Aligning Search Social Traditionally, SEO has focused on content, website architecture and...Read More
Researchers at USC have stumbled on a huge change in how Google architects its search services. The result? Reduced lag in serving search queries, especially in more far-flung regions (as in, far from Google’s own data centres). The insight into Mountain View’s pipes stems from other research the team was doing to develop a new...Read More
WordPress.org today announced the debut of WordPress 3.7, which focuses much more on the backend than the frontend. You can download the new release now from WordPress.org/Download (it’s 4.8MB). Dubbed “Basie†in honor of American jazz pianist and composer Count Basie, WordPress 3.7 is the first release that uses the company’s new plugin-first development process...Read More
Converting a challenger brand into a market leader nationally is a difficult yet rewarding accomplishment. The dedication, expertise and investment necessary to make that happen must come together fluidly to avoid failure. SEO can be a huge component of achieving that success by building awareness, influence and reputation of a brand. Going global with a...Read More
At yesterday’s iPad event, CEO Tim Cook followed Apple’s announcements that iLife, iWork, and even Mavericks would be free with a simple statement: “We are turning the industry on its ear.” It was a shot at Microsoft — one that Microsoft tried to deflect today — but it also had a less obvious second target:...Read More
HealthCare.gov is “a disaster,” “a failure” and “excruciatingly embarrassing” for the Obama administration. Why didn’t they just use WordPress? Of the 14 states running their own health insurance marketplaces, five — Massachusetts, Rhode Island, Maryland, Colorado and Hawaii — decided to use WordPress to power their sites. Other markets, such as Illinois, which selected a...Read More
Matt Cutts kicked off day two at Pubcon with another of his signature keynotes, dispelling myths, talking about spammers and about Jason Calcanis’ keynote from day one, at the urging of the audience. First, Cutts spoke about Google’s “Moonshot changes,†which he broke down into these areas: Knowledge graph Voice search Conversational search Google now...Read More
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