CIO — In recent months, Google has made three significant changes to its offerings. Each has both minor and major implications for search engine optimization (SEO) and online marketing. Google remains by far the dominant search engine, with 67 percent of the overall market, according to comScore. Whenever it revises, gets rid of, adds to...Read More
The day after Facebook announced that it was removing a privacy option that would make all of its users searchable, Google made its own announcement for adding an option called “Shared Endorsements.” The new option would display Google users’ names and profile pictures beside advertisements for businesses and products that they’ve endorsed with a review,...Read More
The early Dot Com promise was that the web puts small and large businesses on a level playing field. But as the platform has matured, that promise has turned out to be somewhat hollow, not least in the area of online marketing. Small businesses, let alone ‘mom and pup’ shops, often don’t have the online...Read More
I recently came upon one of my old articles, “SEO Factors for 2011“. I chuckled to myself, not only about how some of the details were actually still relevant but also how many seemed so elementary compared to today’s search environment. Yes, we still need to worry about the possession of “natural-looking” link profiles and...Read More
Coming up on Speakers Forum, October 17 at 9:00 p.m. WordPress.com is the 15th most-trafficked website in the world. It’s also a unique workplace. Everyone works from home, employees use blogs and chat instead of email, and there are no schedules. Scott Berkun reports on his year at WordPress, including lessons he learned about leadership,...Read More
(CNN) — You’re considering buying a new pair of tube socks. A quick Google search pulls up some sock ads and below one of them you see your pal Kimberly’s face next to a four-star review she’s left for Sal’s Sock Emporium. “Great deals on super soft socks, and so many fun colors!” Google is...Read More
Don’t stress, it might not be a bad thing. A potential client recently expressed concern that the stats for my SEO firm’s website were trending lower on SEMrush, an online tool that provides insightful data related to search engine optimization. This seems like an opportune time to write about a topic I’ve been researching ever...Read More
Google recently unveiled a new Chromebook. In his latest report, NY1’s Adam Balkin explains what a Chromebook is, how it differs from a traditional laptop computer, and helps you decide whether or not to consider getting one. Chromebooks can be kind of confusing devices and a bit in a category all their own. The brand...Read More
Posted: Tuesday, October 8, 2013 5:04 pm Question: What is WordPress or CMS? 1Â comment Answer: Â Â WordPress is a program used to create web pages. WordPress and several other programs, including Joomla, are called Content Management Systems or CMS. Â Â Content Management Systems (CMS) have your basic web pages already built and you can choose...Read More
To Google, bad incoming links are spam. Most of the time when Google releases an update to its algorithm that determines how websites in its index get ranked for certain keyword searches, my advice to clients is to rest easy and change nothing. My firm has never engaged in search engine spam techniques like churning...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
