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SEO News

Security experts: 600000+ estimate of Mac botnet likely on target

Computerworld – Security experts today could not confirm claims by Doctor Web, a little-known Russian antivirus company, that more than 600,000 Macs have been infected with a zero-day-exploiting Trojan, but they said the number was within reason. “Even though the number is very, very large, it seems correct,” said Roel Schouwenberg, a senior researcher with...
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SEO and PPC: Synergistic or Cannibalistic?

Many ecommerce managers wonder whether the paid search ads they place enhance or cannibalize the organic search results. They wonder, in other words, if they end up paying for clicks they could have had for free organically. A recent study by Google suggests that the relationship between paid and organic search is more synergistic than...
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Prototype Google Glasses spotted in the wild

Robert Scoble (left) with Google co-founder Sergey Brin, who was spotted sporting a prototype pair of the Web giant’s augmented reality eyeglasses. (Credit: Robert Scoble) Sergey Brin was spotted this evening sporting a pair of Google Glasses, the augmented-reality specs the Web giant is working on. Brin was photographed wearing a prototype pair of the...
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8 SEO Pointers for Ecommerce Product Pages

Search engine optimization can be the difference between ecommerce businesses that thrive, and those that don’t. Optimizing product pages for search engines is especially important. Below are eight pointers to make sure your product pages are properly optimized. 1. Place Keywords in Title Tags One of the most important elements is the title tag of...
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Google Gets Transparent With Glass, Its Augmented Reality Project

Larry Page and Sergey Brin have long had the dream of a hands-free, mobile Google, where search was a seamless process as you moved around the world. As the years progressed the vision did, too, expanding beyond search to persistent connections with the people in your lives. In other words, Google’s view of the world...
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Competition watchdog slays Google in misleading ads case

Google … guilty of engaging in conduct likely to mislead. Photo: Andrew Quilty Google has been found guilty of allowing numerous Australian businesses to post misleading and deceptive advertisements on its search engine after a court upheld an appeal by the competition watchdog to have an earlier decision overturned. The judgment, handed down in the...
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8-bit Google Maps: Google’s most fun April Fools’ Day prank ever?

You can, of course, use Google on your tablet device and your phone — but sadly, you’ve never been able to use it on your Nintendo. No longer! On April 1, Google debuted its newest product, Quest, which uses Google Maps to take you on an 8-bit video game ad­ven­ture. Of course, the date is...
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Google proposes Android revenue for Oracle-filing

Wed Mar 28, 2012 1:20pm EDT * Oracle rebuffs offer as too low * Trial in patent case due to begin April 16 By Dan Levine March 28 (Reuters) – Google proposed to pay Oracle a percentage of Android revenue if Oracle could prove patent infringement of the mobile operating technology at an upcoming trial,...
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SEO & PPC: The Comprehensive Starting Points for Driving Mobile Traffic

How do you take the concept of mobile marketing and make it both actionable and profitable? Driving Mobile Traffic: SEO PPC, a panel at SES New York 2012 moderated by Angie Schottmuller (@aschottmuller), Founder, Interactive Artisan, tackled the marketplace today, mobile friendly websites, and PPC and SEO fundamentals specific to mobile marketing. Here’s a recap...
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Google I/O Sellout: Devs Cry Foul

(click image for larger view and forslideshow) Google I/O, the company’s annual developer conference, is a sellout. But it’s not necessarily a hit with developers, many of whom are complaining about the way tickets were allotted. Google SVP Vic Gundotra on Tuesday published a Google+ post noting that tickets for Google I/O sold out 20...
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