by Brett Farmiloe , Columnist, Yesterday Search Engine Optimization, or SEO, is a scary-sounding phrase that involves maximizing the number of visitors to your webpage. It’s one of the main marketing tools that agencies, mine included, use to get people to visit websites. However, any company could benefit from quality SEO. The field can change...Read More
Google and information storage giant Iron Mountain, which made its reputation maintaining underground storage facilities housing documents, film, artwork and lots of other valuables, revealed this week at Google Next ’18 that they will jointly develop new analytics offerings designed to help enterprises derive more business value from their data. Iron Mountain will deliver the...Read More
Tony Pritzker Photo credit: Bloomberg News PPC Partners, led by Tony Pritzker, has raised its second fund at $1.8 billion. PPC Partners was launched in 2018 by Pritzker Group Private Capital as its exclusive acquirer of middle-market companies. Tony Pritzker is one of the heirs to the Hyatt Hotels Corp. (NYSE: H) fortune. “Our differentiated,...Read More
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Coinbase To Advertise Again On Google In An Effort To Reach More Prospective Users Coinbase, one of the largest cryptocurrency exchange platforms across the globe is back on Google adverts. The announcement became to the public domain following the declaration by firm’s CEO Brian Armstrong, that it was whitelisted for Facebook adverts previously at the...Read More
ShutterstockShutterstock Just when you think you have Google’s search engine optimization (SEO) algorithm figured out, it changes. It’s a never-ending system that started off as nothing more than using select “keywords” and backlinks but has now turned into an elaborate necessity within every marketing strategy. SEO is an ever-changing field, and the only one with...Read More
Google this month announced it will roll out a new referrer URL specific to Google Images over the next few months. This is to help webmasters “to understand the role Google Images plays in driving site traffic.” The referrer URL is part of the HTTP header, and indicates the last page the user was on...Read More
Lisa Raehsler ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); A small PPC budget is a challenge for many advertisers. How do you make the most out of it? Read...Read More
What’s new for Google’s apps and devices.Credit: Alexas Photos/Pixabay Chromecast, the Assistant and Android Auto get useful new features and the blob emoji are back. Here are some of the changes Google rolled out recently. The Assistant resurrects Google Now Back in the day, Google Now provided a daily collection of reminders, weather and traffic reports,...Read More
After 18 and 22 years, respectively, the AdWords and DoubleClick brands will soon cease to be. As part of a comprehensive effort to streamline its offerings, Google’s flagship advertising products are getting new names and reorganizing to better reflect their current capabilities and where the company sees trajectories for growth. Along with the rebranding, Google...Read More
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