Google Analytics can tell you a huge amount. It can tell you the types of people who interact with your organisation, where they came from and what pages they visited. But, as valuable as they are, Google Analytics metrics can sometimes be misleading. How can we get a clearer, more comprehensive picture of the way...Read More
GettyGetty Retargeting is an ad technology that allows marketers to show consumers ads related to their past website visits or their personal interests. It works by placing a small bit of code called a “cookie” on the consumer’s browser so their web usage can be tracked in a limited way. Cookies also allow websites to...Read More
Google has posted an important notice in Google Search Console, above the Search Analytics report that it will “soon be replaced” by the new Performance report within the new Google Search Console. The notice reads “Important: This report will soon be replaced by the new Performance Report . Please update your links to point to...Read More
This MIT spin-out is trying to bring predictive data analytics to the masses. Data science is a major business buzzword of late, with countless organisations examining how they can use their data to make savvy decisions. Specifically, predictive data analytics is an area that has grabbed the attention of company leaders around the world. Using...Read More
MightyHive Names APAC Director of Analytics San Francisco-based online advertising and marketing services firm MightyHive has appointed Jakub Otrzasek as Director of Analytics, APAC. Along with management of search, display, mobile and video campaigns, the firm provides analysis and insights, and has recently completed certification for Google Analytics 360. MightyHive is said to be the...Read More
Google Analytics periodically rolls out new tracking code. To date, the updates have supported: Improved data collection methods, such as asynchronous tracking, which was included in a 2009 update. The “ga.js” tag could be placed at the top of all pages. It improved not only tracking but also load speed. Enhanced data collection, such as Universal Analytics, which...Read More
Audiences play an integral role in most paid media strategies. The ability to create targeted audiences based on key indicators makes for a great way to hone in on warm audiences. Audiences also act as a connector across campaigns and even channels, allowing advertisers to coordinate messaging and content throughout the funnel. The struggle with...Read More
You can gain a tremendous amount of SEO and marketing insights from Google Analytics. These helpful insights can help you to discover what opportunities exist for optimizing the overall performance of your site. Ranging from engagement metric insights to conversion metrics and more, there is no shortage of knowledge to be gained. Check out five...Read More
Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Article source: https://searchengineland.com/searchcap-google-pagespeed-insights-update-exact-match-ppc-account-analytics-308001Read More
It is almost impossible to sell something online and not compete with Amazon. But how can you attract more direct buyers to your site? Through superior service and expertise. For example, think about small, popular restaurants. These places are busy even as they compete with large, well-known chains. What is it about these smaller establishments...Read More
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