Google Analytics has posted a useful document that tells users what to expect when Google Image search engineers flip to the new referrer URL sometime in the next month or two. Google said there will be a new “source” line item for image search reflected in Google Analytics which will display as “google images” in the...Read More
A lot of marketers believe that setting up Google Analytics is as simple as installing the provided code on their website, in the proper place. But over the last few years the level of technical sophistication that it takes to implement Google Analytics correctly has skyrocketed and the majority of implementations are wrong. The worst...Read More
Marketers trying to keep up with the fast-changing dynamics in advertising have their work cut out for them. TV is becoming more like digital, with segmented buying, data-driven addressable for OTT around the corner and cross platform targeting starting to gain ground. Facebook is changing it’s systems seemingly every week. Amazon advertising is surging, and...Read More
(Photo by VCG via Getty Images) The traditional advertising business has been turned upside down in recent years, as data-driven digital platforms attract more money and brands. But it turns out even the fast-growing digital business is getting turned upside down by mergers, consolidations, and even entirely new sectors. Amazon, for instance, has recently spawned a sector of...Read More
Advisers put in a lot of effort in building their websites, which is the face of their business. Besides catering to existing clients, your website helps prospects to know you better. Many advisers have been using social media tools like Twitter, Facebook, blogs and newsletters to reach out to prospects. The aim is to get...Read More
Analytics Pros CEO Vicki O’Meara Seattle startup Analytics Pros has been acquired by Denver-based AdSwerve, creating a combined 120-person marketing and analytics company that expects to generate more than $100 million in gross revenue this year. AdSwerve bills itself as a leading Google Marketing Platform partner, while Analytics Pros calls itself a top Google Analytics...Read More
New Subsidiary Shakes up Marketing Industry by Removing Competition with Agencies Seeking to Access Latest Google Analytics Technology Businesses have an unquenchable thirst for data, and with millions of businesses logging in every day, Google Analytics has become the household name among marketers for gathering and understanding data for decision making. But while anyone with...Read More
Matt Southern ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “digital-marketing-tools”, ( $(this).attr(‘href’) ) ); }); } } }); }); Google Analytics has started beta testing a new feature called Google Signals, which offers cross-device reporting and remarketing capabilities. Users...Read More
Google Analytics has been around since 2005, and most financial advisors have accounts by now, but we find they aren’t really using the data provided. If this is you, don’t worry, this article will serve as a crash course on making the most of this powerful tool. We find that one of the main reasons...Read More
Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers. However, we mostly use data to inform SEO, PPC, or social campaigns. These areas of marketing are clearly data-driven. But, there’s...Read More
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