Identifying top analytics talent in a competitive environment

One of the biggest challenges of working in the digital marketing analytics field is finding quality talent. Much of what we do day-to-day still isn’t taught in universities. Standards for credentials are generally low, so most certifications don’t carry much authority. As an industry, we’ve scarcely agreed on what to call anything, so it’s difficult...
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Demystifying Google Analytics with Beth Kahlich, Google Trainer

Google is the master of the web, and using their tools like Google Analytics is a must to find out how consumers are getting to your website, how long they stay, and what pages they visit. In this workshop at Rocks Digital 2017, Beth Kahlich answers these questions and more. Why Businesses Should Use Google Analytics...
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Privacy blunder? Firefox’s Get Add-ons page uses Google Analytics

The Firefox web browser ships with an add-on management interface that users may load directly by typing about:addons in the browser’s address bar, or by using menus of the browser the page is linked from. The management interface comes with several pages that separate extensions from themes, plugins, services, scripts and other “add-ons” that users...
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Google Analytics New Home View – What’s Changed?

Recently Google has been slowly rolling out a new Home View across Google Analytics accounts. We finally have the new Home View, so what’s changed? Data that’s automatically configured for you In short, we have been treated to a mega report when we login to Google Analytics. Think of it as a report or dashboard...
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Google is Testing a New Design for Mobile Search Results – Search …

 Matt Southern Google has been spotted testing a new design for both paid and organic search results. Changes include putting the URL at the top of search cards, fewer ads, and adding more color to organic search cards. Here is a look at the new design, which was caught accidentally when conducting a search for...
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Using Google Analytics to Track Multiple Ad Channels in Purchase Cycle

Ecommerce merchants must produce profitable traffic from their advertising efforts. Cash flow is essential. Traffic acquisition must be efficient. However, not all traffic channels drive immediate sales. Some channels assist buyers in their purchase journey but are not the final, direct click that leads to a sale. Those channels can be profitable and worthwhile with...
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How to Understand User Behavior With Google Analytics

Treva Marshall Want more conversions? Want to make smarter and better decisions about your SEO and other marketing activities? Then you need to analyze what people do on your website. Google Analytics is the single best tool to help you understand user behavior . Here are three ways you can use Google Analytics to understand exactly...
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Daugherty: Google Analytics – a must have in 2017

Roy Daugherty is the Digital Sales Manager at The Sentinel. You can email him at rdaugherty@cumberlink.com. Article source: http://cumberlink.com/cumberland_valley_business_journal/columns/daugherty-google-analytics---a-must-have-in/article_3db95fc3-3cd7-570a-8dc5-babd67d8c1b2.html
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New Google Analytics Home Screen Now Available to 50% of Users

 Matt Southern  A Google Analytics Project Manager has confirmed the new Google Analytics home screen is now available to 50% of all users. Google was first spotted testing the new home screen design earlier this year. Unlike some other Google tests that come and go, it appears this change is here to stay. The new...
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WP Engine launches Content Performance analytics tool

WordPress digital experience platform WP Engine is out this week with a new analytics product that marries data from Google Analytics with its own info on site performance. Called Content Performance, it is designed to provide greater insights into how well content is doing. Unlike Google Analytics, it measures categories, authors, posts and tags, so that...
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