This is a question that gets asked often, and it’s a very heated topic to boot. There are plenty of folks in the industry who say it’s alive and well, and plenty of others who think it’s on the way out. Long-time SEO Jill Whalen recently announced she’s ending her SEO career because “Google now...Read More
I had the wonderful opportunity to speak last week at SES Chicago in the “Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic” session. As part of that session, I discussed how continual monitoring of five areas of analytics can help you become a proactive SEO tactician. Analytics are a great tool for aiding...Read More
You can’t optimize a site for natural search if your platform doesn’t give you the tools. That’s why WordPress continues to be the most popular blogging platform, with a huge developer community and many search engine optimization plugins. Have a look at some favorite SEO plugins for WordPress. And the good news is that every...Read More
I specialize in translating online marketing jargon into plain English. If you’re running a small business, especially a small business with a local focus like dentistry, self storage, legal, or accounting services, and have looked into running a search engine optimization (SEO) campaign, chances are you’ve run into the term “citations†or “web citations.†Nobody...Read More
Jill Whalen of High Rankings has been a voice in the SEO community since SEO was in its infancy. This week, she announced she was officially leaving SEO in pursuit of other interests. In her newsletter, the High Rankings Advisor, she talked about her decision: I realize that this probably sounds pretty crazy. SEO has...Read More
SEO has changed forever. The great philosopher Heraclitus once said “change is the only constant”. But wait? Einstein said a similar thing about the universe. Even the very subject on the correlation of change and constant in life is open to debate. This sums up the situation that search marketers face themselves in today. SEO...Read More
The last few weeks have been amazing. Google has made some big changes and they are all part of a longer term strategy that has many components. In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach. You could argue that “tactical SEO...Read More
I recently presented at SMX East on how SEO and Social teams can no longer operate separately. Why? Because social media is playing an ever-more important role in SEO, and it has the potential to be disruptive to the status quo. The Value Of Aligning Search Social Traditionally, SEO has focused on content, website architecture and...Read More
Converting a challenger brand into a market leader nationally is a difficult yet rewarding accomplishment. The dedication, expertise and investment necessary to make that happen must come together fluidly to avoid failure. SEO can be a huge component of achieving that success by building awareness, influence and reputation of a brand. Going global with a...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
