Matt Cutts kicked off day two at Pubcon with another of his signature keynotes, dispelling myths, talking about spammers and about Jason Calcanis’ keynote from day one, at the urging of the audience. First, Cutts spoke about Google’s “Moonshot changes,†which he broke down into these areas: Knowledge graph Voice search Conversational search Google now...Read More
It wasn’t so long ago that, when educating the uninitiated on the SEO process from the bottom up, we would explain that keywords are foundational to SEO – start with your keywords and work up from there. Lately, we’ve seen some very fascinating (though not unexpected) developments from Google that give users ever more control...Read More
Amy Yang birdied the first playoff hole on Sunday to beat South Korean compatriot Hee Kyung Seo and win the KEB HanaBank Championship for her first career title. Michelle Wie, who started the final round tied for 22nd, surged up the leaderboard with six birdies for the day’s lowest score of 66. Wie finished tied...Read More
Pardot recently announced the launch of their 2013 State of Demand Generation Report, surveying 400 B2B buyers and 138 B2B companies to get insight into their demand generation habits and best practices. As the concept of demand generation takes greater hold in online marketing discussions, here are critical points B2B SEO professionals need to consider,...Read More
CIO — In recent months, Google has made three significant changes to its offerings. Each has both minor and major implications for search engine optimization (SEO) and online marketing. Google remains by far the dominant search engine, with 67 percent of the overall market, according to comScore. Whenever it revises, gets rid of, adds to...Read More
I recently came upon one of my old articles, “SEO Factors for 2011“. I chuckled to myself, not only about how some of the details were actually still relevant but also how many seemed so elementary compared to today’s search environment. Yes, we still need to worry about the possession of “natural-looking” link profiles and...Read More
Don’t stress, it might not be a bad thing. A potential client recently expressed concern that the stats for my SEO firm’s website were trending lower on SEMrush, an online tool that provides insightful data related to search engine optimization. This seems like an opportune time to write about a topic I’ve been researching ever...Read More
To Google, bad incoming links are spam. Most of the time when Google releases an update to its algorithm that determines how websites in its index get ranked for certain keyword searches, my advice to clients is to rest easy and change nothing. My firm has never engaged in search engine spam techniques like churning...Read More
It’s easy to get carried away when creating your website because A). Creating a website is fun, and B). There are tons of different options available when it comes to customizing your site. However, it’s important to make sure that you don’t go overboard and create something confusing and overpowering. If your website is too...Read More
For SEOs, reporting hasn’t exactly been easy over the past few years. How we measure and how we strategize has had to evolve as Google has altered or retired the tools we use or the way search works. We’ve seen five main shifts that have truly changed how we originally measured SEO success, and I...Read More
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