Recent debate surrounding whether Google has killed off the PR agency sparked some very lively debate within the worlds of PR and SEO. As these two disciplines are now more entwined than anyone would care to admit the question really should be ‘Has Google killed all PR and SEO agencies?’ Recent updates to Google –...Read More
SEO for international targets has many facets, all of which require a slightly different approach than SEO within a single country. One of the most important items is how you structure your domain name and your URL. To signify the country the website is targeting and/or language the website is in, you can approach this...Read More
As search marketers, we constantly have to deal with ambiguity — whether trying to reverse engineer a Google algorithm or simply prioritize and forecast the impact of the SEO recommendations we’re making. In this article, we’re going to explore what drives SEO ambiguity. Spoiler alert: some major survival skills are required. When dealing with SEO...Read More
There isn’t much left of this year. Companies that haven’t started planning their marketing strategy and budgeting for 2014 must begin soon. When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn’t) effective. What they find affects future decisions about where to invest time and money....Read More
When looking for fresh link building ideas, seek inspiration from PR pros. They have long used several tried and tested methods to enhance the brand image and sales of their clients. Forget the measly press release – that is one PR tactic that has been used and abused by many companies as a shortcut method...Read More
Many publishers continue to seek cheap and easy ways to publish lots of pages and get them up with a goal of bringing in incremental search traffic. One method many people look at is content curation. However, content curation could be a very risky practice for you. There may be a role for curated content...Read More
In the New England area, the summer months bring a yearning for the beach, barbecues, and outdoors. With precious little time to enjoy warm weather and school vacations upon us, it’s easy to get sidetracked from the constant pressure of the search engine marketing world sitting on your laptop and in your Internet connection. The...Read More
Ever since Google launched the Penguin update back in April 2012, the SEO community has debated the impact of negative SEO, a practice whereby competitors can point hundreds or thousands of negative backlinks at a site with the intention of causing harm to organic search rankings or even completely removing a site from Google’s index....Read More
Hyundai Motor India MD Discusses Difficulty Of Mkt Recovery Stimulus For Auto Industry With growth getting stumped and visibility of revival looking more distant than what it was few weeks ago, foreign investors, especially those who have sunk huge investments into India are getting worried at the tardy situation domestically. Hyundai Motor India’s MD B...Read More
Brands have a new way to pay for external or offsite SEO, a path to influence rankings. It follows the search engines’ terms of service and can lead to the type of links Google says are among the most valuable. Google spokespersons even endorse the principle behind this new paid form of SEO… well, sort of. Can Paid Offsite SEO Be Legal? Yes. Let’s...Read More
Based in Vancouver, BC and serving North America, RippleSmith Services is Google AdWords certified and is recognized as a trusted business partner of Google. Get in touch to learn more how we can help your business.
