As SEO professionals, we tend to obsess over every detail. Really, though, not everything in SEO is worth our full time and attention. What follows is a list of trends that many in SEO believe are overrated or misused. Before writing this, I reached out to the wonderful SEO community on Twitter to help contribute...Read More
A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively pursuing it. That’s according to a survey of 529 small businesses, between 1 and 50+ employees conducted by The Manifest. Beyond the 36 percent, the survey found another 23...Read More
Search engine optimization (SEO) is an entity in near-constant flux. Over the years, Google has changed its search algorithms multiple times—most recently in March 2019. Many businesses may be employing SEO tricks that are outdated or just clumsy and that ultimately end up being counterproductive. While it’s important to keep up with the ever-changing nature...Read More
By now, you’ve probably heard that Google is no longer supporting rel=prev/next markup. In fact, Google hasn’t supported it for years. That’s unfortunate because Google forgot to tell anybody. Many digital strategists were implementing rel=prev/next code thinking that it would offer some SEO benefit. It did at one time. It doesn’t anymore. So what happened?...Read More
For entrepreneurs, SEO is an integral part of building a successful startup from the ground up. Despite this, many founders neglect this low cost, high reward business strategy, according to digital growth expert Scott McGovern. A Search Engine Optimization (SEO) strategy is a powerful tool for any startup — and doesn’t have to kill the...Read More
“SEO” is the buzzword among the business community, but what exactly is it? SEO is an acronym for ‘Search Engine Optimization.’ In short, it’s the process to better ones website so search engines like Google, Yahoo or Bing better understand what the site is about and who should be the intended audience. The process is...Read More
As I covered in my previous article, data blending can uncover really powerful insights that you would not be able to see otherwise. When you start shifting your SEO work to be more data-driven, you will naturally look at all the data sources in your hands and might find it challenging to come up with...Read More
This is a sponsored post written by AtomicReach. The opinions expressed in this article are the sponsor’s own. Harnessing the power of SEO can feel like an overwhelming task. Whether you are a marketing professional, entrepreneur, or someone that just fell into the role of dealing with this, managing SEO can feel confusing. In its purest form,...Read More
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