Tag

SEO

Google’s Shift from Answers to Journeys: What Does It Mean for SEO?

‘ ); h3_html = ‘ ‘+cat_head_params.sponsor.headline+’ ‘; cta = ‘‘+cat_head_params.cta_text.text+’→‘ atext = ‘ ‘+cat_head_params.sponsor_text+’ ‘; scdetails = scheader.getElementsByClassName( ‘scdetails’ ); sappendHtml( scdetails[0], h3_html ); sappendHtml( scdetails[0], atext ); sappendHtml( scdetails[0], cta ); // logo sappendHtml( scheader, ” ); sc_logo = scheader.getElementsByClassName( ‘sc-logo’ ); logo_html = ”; sappendHtml( sc_logo[0], logo_html ); sappendHtml( scheader, ” ); if(“undefined”!=typeof...
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Law Firm SEO: Six Tactics Attorneys Can Use To Start Seeing Results

GettyGetty Lawyers in private practice face an extremely competitive environment in Google search. These challenges are compounded by the fact that there is an overwhelming amount of information about SEO on the internet, and very little of it is tailored specifically to law firms. Search can be complicated, and like any modern technology, it’s always...
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SEO industry ‘a minefield of dodgy practitioners’: Australian official seeks action

The office of Australian Small Business and Family Enterprise Ombudsman (ASBFEO) is targeting SEO fraudsters. Ombudsman Kate Carnell has said that the industry is rife with “horror stories” in which small businesses (SMBs) are ripped off by SEO consultants “over-promising and under-delivering.” Advocating for SEO regulation. She has called on Australian SMBs to come forward...
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Is SEO Strategy Losing Its Sheen?

More Small Businesses with SEO Strategies Are Incorporating PPC Advertising (60%) to Compete for Decreasing Organic Visibility in Search Results Thirty-six percent (36%) of small businesses have an SEO strategy, and 38% more plan to invest in SEO in the future, according to a new survey from Clutch, the leadings B2B research, ratings, and reviews...
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When Should Law Firms Opt For PPC Over SEO?

GettyGetty In this day and age, most lawyers understand that they need marketing to ensure the long-term stability of their firm. Where lawyers go wrong is when they don’t exercise the same due diligence with their marketing as they do with their clients. Case in point: when attorneys pursue search engine optimization (SEO) when they...
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The Relationship Between Local Reviews and SEO

As a local business, reviews are your lifeblood – research shows that positive online reviews are the most important factor for consumers who are considering a purchase. However, we’re now learning that reviews from Google My Business (GMB) can affect SEO ranking, as well as consumer decisions. GMB is worth paying attention to – according...
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SMX Overtime: What really matters for SEO success

Director of SEO at Path Interactive, Lily Ray, was one of the SMX West speakers for the “Machine vs. Man: What Really Matters For SEO Success” session in San Jose. A lot of questions around credibility, authority and ad transparency were submitted by session attendees, so Lily took the time to answer them for us....
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SEO: Tell Google Which Pages Not to Crawl

The typical goal of search engine optimization is to have your site’s pages show up on a Google results page in answer to a query. The object is for Google and every other search engine to crawl and index all your product detail pages, blog posts, and articles, and anything else that results in conversions....
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Report: 51% of web site hacks related to SEO spam

A report released by Sucuri states that over half of sites hacked in 2018 were done so for SEO reasons. These hacks target web sites in order to try to manipulate the success of a site’s SEO campaign and boost its rankings in Google, Bing or other search engines. The report shows that 51.3 percent...
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SEO Trends in 2019

SEO or Search Engine Optimization is one of the best ways to drive traffic to your website. Websites with good SEO are definitely on top of the least of today’s searches and will continue to dominate throughout 2019. Learning how SEO works and utilizing it for your website is one of the best things that...
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