No matter how perfectly you’ve optimized a website, it will always require constant maintenance. This is because figuratively speaking, much like a vehicle, there are a lot of moving parts and many of those parts have an impact on others. In other words — SEO will never be done. It’s a constantly moving target. There...Read More
There’s a running joke among marketing professionals that the best place to hide a dead body is on page two of Google search results. That’s because research has shown that 75 percent of people don’t read beyond the first search engine results page (SERP). Translation: If your website doesn’t rank high on Google, no one’s looking...Read More
Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Article source: https://searchengineland.com/searchcap-delisted-from-google-cyber-monday-paid-search-javascript-seo-308914Read More
Sign up for our daily recaps of the ever-changing search marketing landscape. Note: By submitting this form, you agree to Third Door Media’s terms. We respect your privacy. Article source: https://searchengineland.com/searchcap-local-seo-report-google-maps-spam-report-following-googlebot-308752Read More
When small businesses expand their online marketing, it becomes imperative to gain the trust of local prospective customers to stay ahead of the competition. Fortunately, the internet is there to make everyone happy; it is a powerful equaliser for all business. Any business can implement a local SEO strategy to help attract new customers to...Read More
Image credit: one photo/Shutterstock Want to rank higher in search results? Your rivals could actually be your secret weapon. Most people turn to search engines to find information, products and services. This makes it extremely important for brands to rank well in search results. HubSpot reports that 61 percent of inbound marketers said improving SEO and growing their brand’s...Read More
Topic clusters are a search engine optimization strategy meant to improve site architecture, help search engines discover important pages, and improve rankings. While some of the concepts associated with topic clusters are not new to SEO, the strategy’s rising popularity, which HubSpot has fueled, is putting fresh emphasis on internal linking and quality content marketing....Read More
For four weeks, Hotel Designs is working with author and CEO of DHM, Adam Hamadache, in order to explore the minefield of marketing. In his second article in the series of four, Hamadache explores a new acronym that should be on every hotel group’s radar, CRO… For years, Search Engine Optimisation (SEO) has dominated the rhetoric, and discussion...Read More
The other day, Google launched a new portal named web.dev that pretty much has lighthouse, another Google tool, results for your audit. One of the lighthouse results is an SEO score. So I asked SEOs, should Google be scoring their SEO this way? Here is the score: Here is the breakdown: I posted a Twitter...Read More
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