Understanding SEO is the ultimate marketing discipline, especially in today’s highly digital world. If you want to drive traffic to your site and increase sales, you have to keep up with the ever-changing search engine algorithms. Of course, in the process of trying to keep up with SEO demands, businesses make some critical blunders that hurt rather than help their...Read More
Getty You are starting a business and have a checklist of the things you need to get your business going. You have the idea for a product or service — check. You thought of a name — check. You created a corporation — check. You raised some capital to get started — check. You built...Read More
Getty ‘Tis the season for seasonal SEO. Now you’re asking: “Wait, seasonal SEO. Is that even a thing? I thought SEO was a long-term strategy.” Yes, seasonal SEO is surely a thing — a big thing — that should work hand-in-hand with your long-term strategy. At Boostability, it has been a key to our overall...Read More
If you’re looking for a way to make your personal or professional website more visible and grow your audience, you need to know some search engine optimization (SEO) techniques. SEO is the not-so-secret formula for making Google prioritize your site above others. Apart from being flat-out effective, SEO is one of the most in-demand marketing...Read More
“I’m so tired of all the bad news on birdsite.” “Yeah, there’s just too much about The Cheeto.” Cheeto and birdsite might not be common vocabulary, but the phrases are strangely interpretable. It’s easy to jump from Cheeto to Donald Trump or from birdsite to Twitter. Even more understandable is the attitude that comes along...Read More
A couple of years ago YC-backed RankScience, which offers AI-enhanced SEO split-testing, put a few SEO experts’ noses out of joint when the fledgling startup brashly talked about replacing human expertise with automation. Two years on its pitch has mellowed, with the team saying their self-service platform is “augmenting human SEO ability rather than replacing...Read More
Redesigning a website, whether it’s your own or a client’s, is an essential part of marketing today. It’s essential because technology, trends, and the expectations of users change over time, and if we want to remain competitive, we must keep pace with these changes. But this task, while essential, also presents certain risks from an...Read More
PexelsPexels I’ve never been a fan of the self-proclaimed “SEO guru.” Search engine optimization (SEO) strategies can seem like such mythical solutions: Do XYZ for X amount of months and “they” will just come to your website. It sounds too good to be true. The fact is, for a handful of brands buying SEO services,...Read More
(Photo by Omar Marques/SOPA Images/LightRocket via Getty Images) The vicious circle of SEO is the theory that top‐ranking pages in Google rank high because they get lots of backlinks, and they get lots of backlinks because they rank high. It’s easy to see why this theory is so convincing. Imagine you’re a journalist or blogger...Read More
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