Tag

SEO

12 most important pillars of an effective SEO strategy – TNW

When done right, SEO can help you improve SERP rankings, increase targeted traffic to your website, and drive more sales. But how do you create an effective SEO strategy that can help you achieve that kind of success? It’s way more complex than choosing a few keywords or fixing bugs on your website. Google, the...
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Four Advanced SEO Tactics To Increase Your Traffic Today

PexelsPexels Today, almost every business has a website — the butcher, the baker and the candlestick maker alike. If you are happy with the number of customers you currently have, then don’t read this article. If you would like to bring your products to new markets, read on. There is a catch: Getting more quality traffic...
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How to create a style guide for your SEO content writers – Search …

“How do I find good writers?” “My writers are inconsistent.” “How do I know if a writer ‘gets’ SEO?” As someone who’s deeply immersed in the world of search engine-optimized (SEO) content writing, I hear these statements quite a bit. What I find is that there seems to be a gap between the data-focused SEO...
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Senior SEO Manager

LendingTree was founded in 1996 by CEO Doug Lebda to help people comparison shop and get a great deal on the single biggest transaction of their lives: their mortgage. Since then, we’ve helped over 30 million people in the home buying process, while becoming a household name (our brand recognition rivals Bank of America and...
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3 Core Trade-offs Every SEO Strategy Must Consider

Pratik Dholakiya ‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(”); if(“undefined”!=typeof __gaTracker){ __gaTracker(‘create’, ‘UA-1465708-12’, ‘auto’, ‘tkTracker’); __gaTracker(‘tkTracker.set’, ‘dimension1’, window.location.href ); __gaTracker(‘tkTracker.set’, ‘dimension2’, ‘search-engine-optimization’ ); __gaTracker(‘tkTracker.set’, ‘contentGroup1’, ‘search-engine-optimization’ ); __gaTracker(‘tkTracker.send’, { ‘hitType’: ‘pageview’, ‘page’: cat_head_params.logo_url, ‘title’: cat_head_params.sponsor }); $(‘#scheader a’).click(function(){ __gaTracker( “tkTracker.send”,”event”, “Sponsored Category Click Var 1”, “search-engine-optimization”, ( $(this).attr(‘href’) ) );...
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Four Reasons Why ‘Position Zero’ Shouldn’t Be Your Main SEO Goal

GettyGetty It’s likely that your SEO goal used to be to reach the top ranking in the SERPs for as many pieces of content as possible. When Google introduced position zero, it’s probable that reaching rank zero became your new goal. (Position zero is the snippet of information that appears above the first result in...
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SEO: Building a 301 Redirect Strategy

When a site’s URLs change, 301 redirects are crucial to preserve and grow natural search performance. Organic search rankings depend in large part on link authority: the quantity and quality of links from other sites to your own. That link authority boosts individual pages on your site. When the URLs for those pages change, the...
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Is SEO table stakes? (Hint: No!) – Search Engine Land

Back in late 2006, the topic of the day was “Is SEO rocket science?” It wasn’t of course, unless you were referring to boosting your organic traffic to a rocket-like trajectory or trying to impress someone by spouting off the mathematical equation for PageRank. As a nascent industry, it did seem to some at the...
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How Brands Can Optimize SEO With Google’s Evolving Algorithm

Getty In the world of SEO, technological innovations are constantly driving ideas forward. There are a number of things that are evolving in SEO — first of which is voice search. Since the inception of Apple’s Siri, Amazon’s Alexa and Google’s voice assistant, people are constantly searching for what they need by physically asking their devices...
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Local Reviews Can Help Your Business Rank Higher In Local SEO

GettyGetty Many facets go into a marketing strategy, and that’s what makes it so interesting. Marketers need to think about who their clients are and what their online search and shopping habits are. They also have to keep a keen eye on the competition, create similar angles that are better than the competition or break...
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